I like to think of promotion as a form of storytelling. You’ve got a unique story to tell about your product or service. Moreover, as a storyteller you are unique, and that makes your business unique.
However, you need to have answers to the following questions:
How do you get that message across?
How do you inspire trust in potential clients?
How do you nurture your business, and then proudly share it with the world?
Tell Your Story
Decide what story you want to tell. When you engage the world with your story, you engage your customers. In today’s world, the subtext of authentic promotion is subtle, social, and psychological.
The first thing you can do is refine your core message. Your teaching brand is niche and should be immediately identifiable so as to become visible and compelling across various channels.
To achieve this, you would need five basic things, including:
1. Logo & favicon
2. Website and blog
3. Strong business network and communities
4. Content creation and sharing
5. Compelling action plan
Some of these may seem obvious at first, but environments and tools are useless if you don’t know what to do with them. Allow me to explain how you can become a charismatic champion of your brand with user-friendly tools & techniques.
1. Logo & favicon
What is a logo?
Okay, we think we know what logos are, but do we have any idea of the psychology, art, design principles, and subliminal influence embedded in these images?
You may be just a teacher or some plain old service provider, but to have a powerful logo, you must also be an artist and influencer. Think about your service, the heart of your brand, your own particular working philosophy, the mission statement of your company, and then experiment with translating all of these things into a bold, compelling image.
What is a favicon?
A favicon or favourites icon is an icon associated with a particular website, typically displayed in the address bar of a browser or next to the site’s name in a user’s list of bookmarks. They are sized at 16×16 pixels, yet as I always say, little things can make a big difference. The favicon shows up next to your website URL or on your open tab label in your browser when people are on your website.
Favicons are important because they allow you to display your brand, make it memorable, and build up trust in your service. A Favicon should be the scaled-down version of your actual logo, or represent some aspect of it. It needs to be very simple and clear so as to stand out, even though it has tiny dimensions. Here is a tool to help you create a favicon. Here is a related article with more information on favicons.
This tiny icon that lives in your address bar represents your story to the world, who you are, what you offer, and how your brand can make a difference.
2. Website and blog
The home page of your website reflects the heart of your business. It should be clutter-free, represent the colours and personality of your brand, and, most importantly, be unambiguous. Simplicity rules. Don’t worry about intricate design or too many special effects. Too much information dazzles the minds of those visiting your website.
WizIQ Online Academy is a super-easy way to create a website for your teaching brand. The best part is that this solution is designed around educators. Regardless of the size of your teaching business, you can build a strong online presence with Online Academy from the very outset. It allows you to build your own online academy within minutes, choose its unique web address, and customize your academy with your logo and content. It’s an exclusive space which can be accessed by you and your learners. You can create and deliver online courses and live classes and even reach out to over 4 million learners who use WizIQ globally. You can even collaborate with over 400,000 educators on WizIQ. Online Academy has everything you need to deliver live, self-paced and blended learning. In other words, it’s a one-stop solution that enables you to carry out your teaching activities and promote your teaching brand.
In addition, a blog highlights the brand identity. The importance of a blog cannot be stressed enough. It reveals professionalism and personality, helping you engage potential clients. It also keeps your brand creative and relevant. Ideally, people will follow your blog because it’s interesting and informative. Avoid jargon and get personal. This is how your work gets shared. Integrate your blog with Facebook and Twitter feeds to make your digital footprint dynamic.