Professor M. S. Rao, Ph.D., is recognized as a prominent philosopher of the 21st century and a pioneer of the 'Soft Leadership' conceptual framework. He is an internationally acclaimed authority on leadership with a career that spans forty-five years across various sectors, including military service. He has authored fifty-five books, including the best-selling title, "See the Light in You." He serves as a columnist and author-at-large for Entrepreneur magazine. An avid lover of words and quotes, he has published over 300 papers and articles in prestigious international journals, such as Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organisations, Industrial and Commercial Training, On the Horizon, and Entrepreneur.