All Seas Capital, a pan-European private capital fund that provides transformational capital solutions to leading founder- and entrepreneur-owned companies, has announced a significant minority investment in Reducate EdTech Group (“Reducate”), a leading online continuing professional education (“CPE”) platform with strong foundations in the Netherlands and Denmark, to accelerate its European growth strategy.
With a long track record of profitable growth, Reducate has firmly established itself as a leader and pioneer in European online professional development through the merger of E-WISE, founded in the Netherlands in 1999, and Blueprint Learning, started in Copenhagen in 2014. It is well-known for offering an unrivalled portfolio of mission-critical e-learning courses. It operates through 11 different brands and serves over 175,000 professionals in over 40 different professions around Europe. The organization has developed a reputable, trustworthy, and varied clientele by offering them regulated training and resources for career advancement.
Commenting on the investment, Henk Makaske, Chief Executive Officer of Reducate, said:
As we join forces with All Seas Capital, we are not just starting a new chapter in our story—we are setting the course for European expansion. This partnership elevates our growth ambition, benefiting All Seas Capital’s investment and proven expertise, strengthening our capacity to deliver superior e-learning experiences and emphasizing our leadership in continuing professional education across Europe.
All Seas Capital’s latest investment is expected to be a catalyst for Reducate’s expansion plans and strategic efforts to strengthen its leadership in the European market. The company is actively seeking partnerships with dynamic EdTech entrepreneurs and eCPE companies, a testament to its commitment to fostering innovation and growth in the industry.
Charlie Budenberg, Director at All Seas Capital, stated:
Reducate’s competent team has established a strong business with significant growth potential in a highly fragmented market. Our capital and expertise provide management with a catalyst to accelerate their development plans in line with their clear Strategy, and we look forward to supporting them on this journey.
Reducate and the shareholders were advised by Lincoln International for corporate finance, De Brauw Blackstone Westbrook for legal matters, Strategy& commercial issues, and Deloitte for financial and tax matters. De Breij advised all Seas Capital on legal issues, RSM LLP on economic and tax due diligence, and EY on structuring matters.
All Seas Capital partners with and provides transformational capital solutions and board-level expertise to Western European entrepreneur- and family-owned mid-market businesses needing strategic capital but wanting to sell only some stakes. It identifies firms with a particular scale but needs support and capital to catalyze real business growth. It has closed its maiden fund with total commitments of US$400m, including co-investments, and invested in companies including Attivo Group (UK), G3 (UK), Hakim Group (UK), Nurture Group (UK), SoMeD Santé (France) and Zimmer MedizinSysteme (Germany).
This investment reflects All Seas Capital’s Strategy of supporting and empowering companies that have already reached a particular scale, with a proven track record and clear vision for the future. Its Co-Founder, Marc Ciancimino, and Director, Charlie Budenberg, will join Reducate’s Supervisory board.
