Baims, a leading Kuwait-based educational technology company, recently announced a strategic acquisition of Orcas Tutoring, eyeing the burgeoning $100 billion education market in the Middle East and North Africa (MENA) region. This deal propelled Baims to market dominance and positioned it as a complete EdTech platform catering to K12 and university learning.
As education in the MENA region transforms hybrid learning models, Baims and Orcas provide comprehensive education solutions encompassing synchronous and asynchronous formats (live and recorded). This positions the company as a dominant player with a distinctive offering, addressing students’ profound challenges in the region.
Co-founded by Yousef AlHusaini & Bader AlRasheed in 2017, Baims is committed to providing a holistic and adaptive platform that prepares students for success in the dynamic world of tomorrow. The platform allows top instructors to teach and students to study anytime and anywhere at a fraction of today’s cost, making high-quality education accessible to everyone. It specializes in providing online tailored recorded courses for university students in Saudi Arabia, Kuwait, Bahrain, and Jordan.
Speaking on the acquisition, Co-founder & CEO of Baims, Yousef AlHusaini, said:
By acquiring Orcas Tutoring, we are expanding our reach and redefining the EdTech landscape in MENA. This consolidation enables us to offer a comprehensive learning experience, combining our online tailored recorded courses with Orcas Tutoring’s personalized one-to-one tutoring platform.
The acquisition of Orcas signifies a strategic move to further enhance their offerings by incorporating Orcas’ personalized tutoring services into their platform, creating a well-rounded and adaptable educational experience for students across the MENA region. Baims will now provide one-on-one tutoring, which is a speciality of Orcas. This service expansion is complemented by an intensified focus on market expansion, particularly in the Saudi Arabian market, which is seeing a significant surge in demand for EdTech solutions. It intends to launch a specialized AI-driven test preparation product in the Kingdom, with plans to expand its services to more universities in the Gulf country.
Chief Executive Officer of Orcas Tutoring, Hossam Taher, stated:
We aim to establish product and market synergies by introducing personalized K12 tutoring services in the GCC and subsequently expanding our portfolio to cater to the diverse needs of university students.
The newly merged entity aims to tackle educational challenges in the MENA region by providing adaptive learning solutions. Together, Orcas and Baims have raised over $11 million, backed by prominent investors, including Access Bridge Ventures, Algebra Ventures, NFX Ventures, AlWazzan Educational Group, Rasameel Investment Company, Seedstars International Ventures, and AK Holding, establishing the new consolidated company as the number one EdTech player to watch in the MENA region.
Hossam Taher & Amira El Gharib founded Orcas, a curriculum-based e-learning and tutoring platform backed by careful research, innovative technology, and expert educators. With a commitment to personalized education, the platform aims to provide students with the support they need to excel academically.
As part of the transaction, Shams Adly, Orcas’s Chief Marketing Officer, and Mohammed Khalaf, Orcas’s Chief Technology Officer, will join the Baims team with Hossam Taher as Chief Strategy Officer and Amira El Gharib as Chief Operations Officer. Their involvement in Baims’ leadership is expected to propel the company forward.