Gupy, a Brazil-based applicant-tracking-system (ATS) provider, has recently acquired Pulses, a SaaS platform for HR professionals and leaders to deal with engagement, performance, culture and employee experience, for an undisclosed amount. The latest deal is Gupy’s third acquisition after acquiring rival Kenoby and Niduu, a corporate learning company that uses gamification.
Co-founded in 2015 by Mariana Ramos Dias, Bruna Guimarães, Guilherme Henrique Dias, and Robson Rodrigues, Gupy is one of Brazil’s fastest-growing recruitment technology companies; offers an indispensable online platform for companies looking for efficiency and accuracy when hiring talent. It helps companies of all sizes leverage their recruitment and selection results through innovative Human Resources solutions and technologies, including people analytics, machine learning, online testing, and incredible usability.
Commenting on the acquisition, the Head of Corporate Development & Investor Relations of Gupy, Hugo Metzger, wrote in a LinkedIn post:
With Pulses now part of Gupy, organizations will have access to a continuous listening platform, including real-time visibility into employee experience, sentiment and productivity, to help drive engagement and improve organizational performance.
Headquartered in São Paulo, with a presence in Mexico, Chile, Uruguay, Argentina, Costa Rica, Paraguay, Colombia, Venezuela and Peru, the HRTech startup leverages artificial intelligence to automate the assertiveness rate in recruitment and hiring processes of the companies. It has launched Gupy Hiring, a product that automates the hiring process and offers corporate education.
Pulses aims to give employees a voice and empower leaders to manage their teams’ Climate and Engagement. It frees up time for HR professionals for more strategic roles, internal consultations and a careful look at the organizational culture.
Gupy has quickly grown traffic, outpacing rivals such as long-established recruitment vertical Catho, which Seek owns, and Vagas. SoftBank Latin America, Riverwood, Endeavor Catalyst, Valor Capital Group, Oria Capital, Canary, MAYA Capital, and others back it. Last year, the firm had BRL500 million ($93 million U.S.) in an investment round led by SoftBank. Before that, it had raised $6.8 million in a funding round in 2020.
