The Indian Institute of Management Kozhikode (IIM Kozhikode), in collaboration with educational technology platform Emeritus, has announced the launch of the Chief Marketing and Growth Officer programme. This 10-month live online educational programme will be delivered by IIMK professors and industry professionals and will include real-world case studies, a three-day immersion on the IIMK campus for networking opportunities, hands-on business simulations, and an IIMK faculty-guided capstone project.
According to an official release, the programme will also prepare participants to create their own CMO Playbook, which will help them envision, collaborate, and innovate. The course is designed for aspiring CMOs, new and emerging CMOs/sales/brand/revenue officers, and business leaders who want to learn about the demands of modern marketing.
This programme will commence on March 24, 202. The course fee is Rs 4.25 lakh with applicable taxes (enrollment benefit price valid through February 22, 2024). Upon successfully fulfilling all programme evaluation requirements and maintaining a minimum attendance of 75%, participants will receive a completion certificate from IIM Kozhikode. Eligibility for this course requires applicants to have a graduate degree (10+2+3) or diploma (10+2+3) from a recognized university and a minimum of 10 years of work experience, the statement further added.
Commenting on the latest development, Mohan Kannegal, CEO of India and APAC, Emeritus, said:
The role of CMOs has rapidly expanded in the past few years to include various new responsibilities, and we are confident that the design and module of this programme, and its uniqueness in including essential learnings will help CMOs be equipped with the right advanced skills required to navigate the evolving modern marketing landscape and its complexities and drive business growth. We are excited to partner with prestigious institutions such as IIM Kozhikode to drive this growth among CMOs and their organizations.
As stated by IIM-K, CMOs will be able to drive customer-focused enterprises through innovative marketing and growth strategies, enhance financial intelligence and critical thinking for superior decision-making, execute cross-functional initiatives for sustainable brand growth in dynamic markets, leverage internet technologies and data-backed insights for marketing transformation, drive data and AI strategy with automation and digital capabilities for efficiency.
Prof Omkumar Krishnan, Professor of Marketing Management at IIM Kozhikode and one of the programme directors, commented:
The modern CMO has to wear many hats. The innovation hat. The technology hat. The people hat. The collaboration hat. The IIMK CMO programme offers a holistic perspective that helps you synchronize all that and more so you can mature into a relevant, exceptional leader in today’s data-driven, shifting world.
Emeritus, a subsidiary of the Eruditus Group, began operations in 2015 and is dedicated to teaching future skills by making high-quality education accessible and affordable to individuals, companies, and governments worldwide. The firm accomplishes this by collaborating with over 80 significant universities in the United States, Europe, Latin America, Southeast Asia, India, and China. The platform’s short courses, degree programmes, professional certificates, and senior executive programmes assist individuals in learning new skills and transforming their lives, companies, and organizations. The startup has over 2300 team members worldwide and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai.
