Abwaab, a Jordanian online learning platform for secondary school students, has raised $5.1 million in a seed funding round, the startup has announced recently.
Several investors participated in the round including BECO Capital, GSV Ventures, 4DX Ventures, EQ2 Ventures, Foundation Ventures, and Spartech Ventures.
Started in 2019, Abwaab’s online learning platform enables secondary school students in the Middle East and North Africa region to learn different subjects at their own pace using engaging video lessons from expert teachers. The platform allows students to interact with expert tutors, take tests and track their performance using different tools.
Abwaab claims its platform is being used by hundreds of thousands of unique students with double-digit Week-over-Week growth in lessons watched and questions solved on its platform in the last few months. The platform currently has a library of more than 50,000 video lessons and questions, all of which have been produced in-house.
Speaking about the company, Hamdi Tabbaa, Co-founder and CEO of Abwaab, said,
“Our region is home to over 100 million students. To unleash their full potential, we are empowering the upcoming generation with education. There is no region riper for education disruption than ours, and the entire Abwaab team has set sail to take this challenge head-on.”
The company plans to use the fresh capital to further accelerate its expansion across the Middle East.
Abdulaziz Shikh Al Sagha, Venture Partner at BECO Capital, commented on the funding,
“Abwaab is tackling a regional whitespace through a deeply thought-out platform focused on delivering quality educational content to students across the Arab world. BECO Capital was captivated by how mission-driven and execution-focused the founding team are particularly having achieved a lot with very little demonstrating how resourceful and efficient the team is whilst producing extremely high-quality work. We are proud to be a part of their journey in establishing themselves as the de-facto market leaders in the space.”
Abwaab uses a freemium subscription model, offering some of its content for free to students and charging for full access.
Deborah Quazzo, Managing Partner at GSV Ventures, also commented,
“GSV is proud to make Abwaab our first investment in the MENA region. To us, Abwaab represents the opportunity for a deeply talented team of entrepreneurs to dramatically increase access to high-quality education first in Jordan and then in MENA more broadly.”
The latest funding brings Abwaab’s total raised to date to $7.5 million. It comes a year after the Amman-based startup had raised $2.4 million in its pre-seed round.
Started in Jordan, Abwaab is now serving students in Egypt, Saudi, and Palestine as well.
