Lattu Media Pvt Ltd, an edtech startup which operates a kids learning app called Lattu Kids, has raised seed funding from Mumbai Angels Network.
The Mumbai-based startup announced this in a statement on Wednesday, November 4. However, the company did not disclose the amount.
Founded in 2016 by Vivek Bhutyani, Vivek Lath and Arvind Kumar, Lattu Media offers digital learning tools for children. Its Lattu Kids app focuses on improving English vocabulary, English reading and Maths foundation skills for children under the age of 10 years through fun learning animated videos and games. The Lattu Kids structured app program prepares kids for elementary schooling and builds a strong foundation of listening, speaking, reading, and comprehension skills.
Speaking about the company and how the partnership with Mumbai Angels will help them, Vivek Bhutyani, Co-founder and CEO, Lattu Kids, said in a statement,
“Today, early foundational learning is the most overlooked category in education across India. It however sets the foundation of how well the child will perform in primary and higher secondary. One of the main reasons why parents love the Lattu Kids app is because of our unique approach to learning. Our fun led learning approach helps provide clarity of concepts leading to better learning retention amongst children. With Mumbai Angels’ investors partnering with us, Lattu Kids will invest in hiring talent around the product, curriculum, and technology. With Airtel Accelerator’s steadfast support, we are confident to succeed in this market.”
Lattu Kids plans to use the latest funds to hire talents and to scale up its product portfolio to serve the fastest-growing market for quality education content for kids, according to its press statement.
Commenting on the investment, Abhishek Mittal, Lead investor, Mumbai Angels Network, said,
“Widespread access to quality education at an early age will enable us to build a more inclusive progressive society over time. We believe that Vivek and his team at Lattu Kids have a solid background and deep domain expertise to connect the dots to deliver this efficiently in a fun learning format in the early learning education space. Their commendable digital distribution network such as the partnership with Airtel along with a presence on YouTube, Ola Prime Play, and the Xiaomi ecosystem, gives them access to rapid growth platforms which will help them scale.”
Lattu Kids has a library of over 1500 fun learning videos, featuring over 20 characters. The startup claims to have successfully reached over 27 million kids and served more than 200 schools across India in the last two years.
Welcoming Lattu Kids to its portfolio, Nandini Mansinghka, Co-promoter & CEO, Mumbai Angels Network, said,
“We are excited to welcome Lattu Kids to our portfolio. They have built a strong English language foundation of listening, speaking, reading, and comprehension skills with the help of fun learning animation videos for kids, which prepares the child for elementary schooling. Especially in the current COVID times, this app is all that parents need for their children.”
Meanwhile, the latest funding comes after the telecom major Bharti Airtel had picked up a strategic stake in the startup in June 2020 as part of the Airtel Startup Accelerator Program.