LinkedIn, one of the most trusted networks for building connections, enhancing networking opportunities and finding the right career, has announced the launch of the Campus Knowledge Programme. This programme aims at connecting students with industry experts to help them launch their careers and be future-ready.
As part of the programme, the platform has onboarded 107 expert creators to share their learnings and insights and inspire students. They belong to sectors such as edtech, HR, gaming, and public policy and include the likes of Naiyya Saggi, Co-Founder of Good Glamm Group; Alok Kejriwal, Co-founder of Games2win; Supriya Paul, Co-founder of Josh Talks; Nandini Chatterjee, CMO of PwC; and Rashi Goel, Director, Marketing of Amazon; and career coach like Prakash Iyer.
In addition, the programme comprises student creators from 116 colleges across India. To select the campus creators, it has partnered with AIESEC India and sifted through hundreds of applications. And this group is diverse — from engineering to law and from arts to MBA. The two groups – campus creators and experts – will help mobilise the student community to spark conversations on topics that matter to them, the obstacles they face, the career decisions they make and the opportunities they grab.
Commenting on the initiative, the Digital Sales leader of IBM, Deepali Naair, said:
This programme will provide practical tips, examples and work plans to students. They would get guidance on how to prepare for the next leg of their journey towards a career. This would mean what choices to make and how to execute those career choices.
Through the next six months, LinkedIn Editorial will support the creators by providing virtual training and continuously offering resources and tips — equipping them to share relevant insights that can help students get started on their professional journey.
India is one of the youngest countries in the world, where millions of graduates join the workforce every year. The IT industry hired over 3.8 lakh freshers in FY22, following which the workforce share of the Gen Z students went up to nearly 20%. According to LinkedIn’s Workforce Report data, around 37% of the hires on average across industries in 2022 were Gen Z (compared to just 7% in 2018).
The world’s largest professional network with more than 900 million members in more than 200 countries and territories worldwide, LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Today, the platform leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions under Ryan Roslansky. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and leading professional network.