Melbourne Business School Online, Australia’s leading business education and insight provider, has recently partnered with FourthRev, an EdTech platform bridging the digital skills gap by connecting companies and universities to deliver industry-relevant programs to launch a career accelerator in digital marketing strategy and analytics. The programme has been designed and delivered with Melbourne’s leading academics, Semrush Academy and other industry experts to combine academic rigour with real-world application to prepare marketing leaders for a data-driven future.
The Digital Marketing Career Accelerator program offers a differentiated curriculum that addresses many significant gaps in the digital marketing workforce and prepares those with a few years of experience in marketing, branding or communications to become employer-ready in six months.
Speaking about the initiative, the Associate Professor of Marketing at Melbourne Business School said:
We have developed these online programs to give learners an opportunity for sustained career progression. The Career Accelerator model allows us to collaborate intimately with world-leading industry practitioners and bring their authentic challenges into the programmes to ensure students achieve tangible job outcomes and work-ready capabilities.
Melbourne Business School offers postgraduate degrees, short courses and career accelerators specifically designed to meet one’s immediate learning needs and help to reach their career goals. Designed with industry experts, its programs are career-relevant and informed by the market’s needs.
Maria Sevastianova, Head of Semrush Academy, added:
The power of digital marketing strategy and analytics is undeniable – and essential to any business’ growth. Appropriately skilled marketers can help their company achieve long-term viability, which is why career acceleration is crucial in this dynamic industry. Semrush Academy grabbed the opportunity to collaborate on this Career Accelerator with FourthRev and Melbourne Business School, as it will produce digital professionals with the knowledge and skills needed to help organisations drive change and achieve business objectives.
The first cohort of the program will start on 3 July 2023. Interested candidates can download a program brochure or book a call with an enrolment advisor. Upon completion of the course, learners will receive a certificate from Melbourne Business School.
Registrations are now open for the Digital Marketing: Analytics and Strategy Career Accelerator at Melbourne Business School Online, the new online learning destination launched by the home of Australia’s foremost MBA and business analytics degrees.
Co-founder & CEO of FourthRev, Omar de Silva, commented:
Australia needs to train its workforce to meet the real-time demands and expectations of the modern-day digital economy. Learners will become equipped with the knowledge and skills to define strategic goals and objectives, critically evaluate approaches, optimise functional performance, make data-driven decisions and communicate insights and recommendations to key stakeholder groups, which will help them to advance their organisation’s commercial objectives.
Omar further said:
A Career Coach works with every learner throughout the program, on a one-to-one basis, to ensure they build the right mindset and confidence needed to advance their Digital Marketing career.
The latest initiative marks the first introduction of the Career Accelerator to Australia, initially launched at prestigious institutions in the UK: the London School of Economics and King’s College London.
FourthRev aims to become the world’s leading enabler of employability outcomes for graduates and lifelong learners in the digital economy. The startup believes that combining the most in-demand industry skills and the holistic capability development offered by leading global universities can uniquely enable powerful career outcomes within the digital economy.
Last year in January, FourthRev raised $8 million in its Series A funding round led by Educapital, Europe’s first education technology impact fund. Before that, the company had raised £2.3 million in a seed funding round led by US-based VC Reach Capital in 2021.