Kwiks, a Moroccan recruitment platform that connects companies with top freelance headhunters, has secured a significant funding boost of $827,000 (8 million dirhams) from Azur Innovation Management (AIM), a venture capital firm known for backing innovative technology enterprises.
According to the company’s statement, the funding will accelerate the development of its AI-powered recruitment solutions, positioning itself as a key player in transforming how businesses hire talent in Morocco and beyond. The platform promises to slash recruitment time by up to two-thirds and reduce costs by half, a game-changing value proposition for companies navigating a highly competitive job market.
Kwiks was founded in 2013 by Amine Khayatei Houssaini and Karim Kaoukabi and connects employers with a network of independent headhunters, utilizing artificial intelligence to streamline the recruitment process. With a labour market increasingly leaning on technology for efficiency, its AI-enhanced tools aim to make hiring more agile and accessible for companies of all sizes. A standout feature of the platform is “HAFIDA,” an AI pre-screening tool that conducts automated video interviews with candidates. By leveraging machine learning algorithms, it evaluates applicants’ qualifications, helping employers quickly narrow down their options. Another innovative tool, “R2DS,” generates detailed reports on candidates, offering insights beyond conventional CV screenings.
Amine Khayatei Houssaini, CEO of KWIKS, shared about the company and the recently received funding:
Employers today need recruitment processes that are both fast and cost-effective, but they also need quality. We are combining AI with human expertise to meet that challenge. This investment will allow us to enhance our platform’s functionality and scale our impact locally and globally.
KWIKS’ successful fundraising also highlights the increasing dynamism of Morocco’s startup scene, particularly in sectors driven by innovation and digital transformation. Its focus on recruitment technology comes when the country has concerted efforts to support high-potential startups through various government-backed initiatives, such as the “R&D Maroc 60 Startups” programme, to foster research and development.
Though KWIKS’ initial focus has been on the Moroccan market, the organization aims to expand its footprint overseas. It also plans to become a global leader in AI-powered recruitment, and the AIM capital injection provides the resources needed to execute this growth strategy.
