Indian online video streaming platform ZEE5 has partnered with Eduauraa, a premier digital learning platform, to offer educational content to users through its platform, the company has announced in a press release.
The partnership was launched at an event in New Delhi, which was graced by the presence of Shri Ramesh Pokhriyal, Union Minister of Human Resource Development, Government of India, and Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., Mr. Tarun Katial, CEO, ZEE5 India, and Ms. Akanksha Chaturvedi, Founder and CEO, Eduauraa.
ZEE5 and Eduauraa joined hands to democratize education by giving world-class quality education content at an affordable price, empowering over 310 million students across India.
Launched in February 2018, ZEE5 is the digital entertainment destination run by Zee Entertainment Enterprises Limited. With content across 12 languages, ZEE5 is home to one lakh hours of on-demand content and 80+ live TV channels. The platform brings together the best of originals, Indian and International movies and TV shows, music, kids content, Cineplays, Live TV and health and lifestyle content all in one single destination. It offers ground-breaking features like 11 navigational languages, content download option, seamless video playback and voice search.
Eduauraa on the other hand is a premier digital learning platform that provides quality content with a bespoke approach for students of class 6th to 12th across CBSE and ICSE and seven state boards (Maharashtra, Rajasthan, Uttar Pradesh, Bihar, Madhya Pradesh, Chhattisgarh and Tamil Nadu). The content is specifically designed according to every board and covers 8 different subjects in English and Hindi medium. Eduauraa also offers learning programs for competitive exams such as JEE/NEET/IAS/IPS/Banking/Railway/CA/CS/CAT, and spoken English for beginner/intermediate/advanced learners. Eduauraa’s lesson plans consist of video lectures that showcase 2D/3D and alpha animations, images and real-life stories for students to understand the concepts well and easily.
Issuing a statement on the development, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Ltd., said,
“Education is the most important pillar of any economy. If the education of this country can be revolutionized, then every individual can be empowered to improve their standard of living, thus having a trickle up effect and in turn positively impacting the development of our country. ZEE5’s initiative with Eduauraa is our first step towards giving back to our extended family by delivering purposeful content at an affordable price.”
The partnership will transform the traditional learning system and provide students of class 6th to 12th standard across different boards including CBSE, ICSE and seven state boards in English and Hindi concept-based learning as per board wise syllabus through interactive video lectures delivered using innovative and interactive methods. Some of the segment-leading features would include multiple options to learn and excel such as interactive animation videos, e-books, practice test papers, English learning segment, content to prepare for competitive exams, and team of teachers and experts from India’s top schools and institutions, an easy-to-use UI/UX and in-app features such as Eduauraa Proficiency Quotient to analyze a student’s progress, Eduauraa Assistant for easy study scheduling, virtual classroom, and mentor service among others.
Explaining the company’s vision and its future goal with Eduauraa, Tarun Katial, CEO of ZEE5 India, said,
“Our larger vision at ZEE5 is to be able to build a rich repository of purposeful content across genres that make a ZEE5 subscription an investment for an individual to enjoy content viewing anytime, anywhere. Given we enjoy high viewership in the Hindi-speaking belt across North India, an educational app that offers content in Hindi, along with English, is the perfect partner and this is a match made in heaven for our subscribers. Quality education should be accessible to one and all, irrespective of age, gender, financial capabilities, and their place of stay. In most cities, a significant amount of household income is today spent on private coaching, irrespective of the child’s grade. Eduauraa coming onboard with ZEE5 will help us strengthen our education content portfolio. With our wide reach across the country, including metros, Tier 2 cities, Tier 3 towns and villages, we hope to provide quality education to children in an engaging way at no extra cost.”
ZEE5 has aggressively invested in onboarding best-in-class technology partners who could help deliver a hyper-personalized and a seamless content viewing experience for consumers to watch content on any device, anytime. With Eduauraa coming onboard, the company said in its release, it will continue to invest further in technology to better the overall consumer journey onto the platform by making the app user friendly and intuitive.
Akanksha Chaturvedi, Founder & CEO, Eduauraa, also issued a statement saying,
“Having studied at great institutions, I realized that India can be transformed if superior quality education can reach every child. The challenge was that world-class education was expensive and only the rich could afford it. We believed technology could be used as an enabler to eliminate all barriers and transform the way education is consumed. In ZEE5 we found a partner with a similar vision. With a philosophy of empowering children and playing catalysts to equal opportunities, Eduauraa was created with a vision to democratize education by using technology, making premier quality education reach every corner of India at an affordable price.”
Meanwhile, following the partnership, ZEE5 subscribers would be able to conveniently access Eduauraa through an in-app integration. As part of the introductory offerings, ZEE5 will offer Eduauraa free for six months for new users who would subscribe to the annual pack and register themselves on or before March 31, 2020. Eduauraa on ZEE5 would be available in Hindi and English – the only educational app at this price point to make language options available for the viewer.
