EdTech unicorn PhysicsWallah has signed a long-term agreement to form a joint venture with Jodhpur-based Utkarsh Classes to deliver value-adding education across all examinations and also to jointly foray into new test-prep categories.
Utkarsh Classes primarily provides offline and online learning courses for government exams, and in the past 2 years has ventured into various exam categories like defence, NEET-JEE, CLAT, CUET, and online tuitions for students of classes 6th-12th. The company runs multiple offline coaching centres in Jodhpur and Jaipur and has recently forayed into Uttar Pradesh’s Prayagraj with the launch of offline centres.
Talking about the collaboration, Alakh Pandey, Founder & CEO of PhysicsWallah, said,
Both PW and Utkarsh Classes are an emotion for students. The founding teams have a solid vision of providing result-oriented quality education to every student in the country at an affordable fee. Utkarsh Classes Founder Nirmal Gehlot sir has an extensive experience of over 20 years in the field. Our collaboration will help us better serve students across India and make their learning experience more enriching.
Both PhysicsWallah and Utkarsh Classes have a strong digital presence and operate multiple YouTube channels for various exam categories. Utkarsh Classes has over 11 million subscribers on its main channel on YouTube, and PhysicsWallah has more than 9.7 million subscribers on its main channel. Further, both companies cater to over 1 crore students each on their apps.
Dr. Nirmal Gehlot, Founder and CEO of Utkarsh Classes, said,
The founders of both companies come from a very humble background. Alakh sir and I started our journey as teachers and hence, have academics at our core. We both understand the challenges faced by students in their preparation journey. I truly believe that our ‘Student First’ policy will enable this partnership to solve bigger problems in the education sector.
The offerings provided by both companies are complementary, and the knowledge sharing across the organisations will strengthen this venture, said a statement. The joint venture will also facilitate the provision of study material from PhysicsWallah to Utkarsh Classes and will plan to introduce co-branded education products. Both companies will also jointly provide academic training and course offerings in various categories, added the statement.
The statement pointed out that under the partnership, Utkarsh Classes will continue to lead the expansion of the government test preparation category and launch offline centres in 32 cities across India, where PhysicsWallah has already established its offline centres under the Vidyapeeth brand, which provides JEE and NEET preparation to students.
PhysicsWallah recently entered the Maharashtra Public Service Commission (MPSC) preparation domain with the launch of MPSC Wallah. In January, the Noida-headquartered EdTech giant also partnered with supply chain firm Unicommerce for the delivery of study materials to students.