Samsung, India’s leading consumer electronics company, has collaborated with EMBIBE, an AI-powered platform for personalized learning outcomes, to incorporate it into the Samsung Education Hub, a TV-optimized education app. This partnership will help TVs become more effective educational tools, offering students tailored learning experiences.
Through this alliance, EMBIBE, as part of the Samsung Education Hub app, will provide wide educational coverage, covering all significant curricula, including CBSE, ICSE, IB, Cambridge, all State Boards, and necessary entrance examinations like IIT JEE and NEET. Students will benefit from an extensive library of award-winning, immersive 3D explainer videos designed to make even the most complicated topics easier to understand and more entertaining to learn.
At the heart of EMBIBE’s offering is its personalized, AI-driven adaptive practice, which adjusts to each student’s learning level. Through the Samsung Education Hub, students can access EMBIBE’s video-based learning resources and its AI-powered adaptive practice in English, Hindi and 10 major regional languages, backed by over 10 years of educational engagement data of more than two crore students. They can choose from 54,000 practice tests and use personalised score-improvement features that will provide valuable insights for improvement. In addition, students can get an exclusive 50% discount on their EMBIBE annual subscription purchased on TV.
Commenting on the latest development, Viplesh Dang, Senior Director, Visual Display Business of Samsung India, said:
The Samsung Education Hub app aims to expand the role of TVs in homes, transforming them from mere entertainment hubs to a seamless platform for online learning. This innovative ‘designed-for-TV’ education app is set to revolutionise the online learning experience, making it engaging and accessible. Our vision is to create a future where education knows no boundaries and knowledge is within easy reach at the click of a button.
EMBIBE content will be available on all 2024 Samsung TVs and smart monitors and will be gradually made available on earlier models. Existing platform subscribers who own Samsung TVs can seamlessly log in and access this rich educational content, as will Samsung TV users who choose to subscribe.
Aditi Avasthi, Founder & CEO of EMBIBE, added:
Our partnership with Samsung TV marks a significant leap in delivering a truly personal, engaging learning experience through one of the most trusted and loved mediums. Samsung has partnered with EMBIBE because we’ve solved two critical challenges: creating stunning interactive, multi-modal content and delivering it through a deeply personalized experience powered by AI. The synergy between Samsung’s innovation and EMBIBE’s expertise in edtech is a powerful combination that sets a new standard for educational excellence, creating a transformative learning experience for everyone.
Earlier this year, Samsung teamed up with Physics Wallah, the leading EdTech firm, to create the Samsung Education Hub on 2023 and 2024 Samsung TVs.
EMBIBE is a pioneer in the personalized education & learning outcomes delivery space with five granted patents. The platform gives students access to the highest level of personalization regarding relevant content delivery and getting the proper guidance at the right time during their preparation. It caters to all school boards, test prep, and government departments’ job exams, covering more than 400 exams in English, Hindi & 10 major regional languages. Its impact & innovation have earned it numerous accolades, including being recognized by the World Economic Forum as a Global Innovator in the education space, truly harnessing the power of AI to deliver student success.
