Samsung, India’s leading consumer electronics brand, has launched ‘Samsung Education Hub’, a designed-for-TV education app in collaboration with Physics Wallah. The Education Hub app will be accessible on Samsung TVs ranging from 32 to 98 inches, and Smart Monitors will roll out gradually, beginning with 2023 models and extending to 2020 models. It will also be suitable with all 2024 Samsung TVs and Smart Monitors.
The initiative aims to transform the role of TVs in households by providing an educational platform for online classes in partnership with Physics Wallah, India’s leading online EdTech startup.
As part of the effort, students in the CBSE Board’s 6th through 12th grades and those preparing for competitive exams such as IIT and NEET will have access to live classrooms and on-demand education content using the Education Hub app. The educational content is accessible to Physics Wallah’s existing student subscribers who have Samsung TVs, as well as Samsung TV users who want to subscribe to the EdTech platform.
Speaking on the collaboration, Dipesh Shah, Head of the India Consumer Experience Team at Samsung, said:
With the Samsung Education Hub app, we seek to expand the role of TV in households beyond mere entertainment and make online learning a seamless experience on the big screen. This ‘designed-for-TV’ education app is set to revolutionise online learning, offering students from 6th to 12th grade and competitive examination aspirants a seamless and engaging educational experience. Through this initiative, we envision a future where learning knows no boundaries and knowledge is accessible at the touch of a remote.
At no cost, Samsung consumers can try any of the ‘premium live courses’ for up to 2 months on their TVs or Smart Monitors. Furthermore, they will get access to the content library of ‘Physics Wallah Khazaana Content’, featuring premium lectures by their top educators. Samsung consumers can avail of a 20% discount on the course fee for any of the ‘premium live courses’ of their choice.
Chief Strategy Officer of Physics Wallah, Abhishek Mishra, stated:
Our mission has always been to make education accessible to students through every possible means – phones, tablets, laptops, TVs, or hybrid modes. This collaboration is a step towards widening the distribution of quality content. Now, students can enjoy a better learning experience on more giant screens in the comfort of their homes. We believe this will enhance their understanding and retention of knowledge.
Education Hub is the newest addition to the host of premium services available on Samsung Smart TVs, including cloud gaming, yoga, and fitness.
Physics Wallah, India’s 101st unicorn, has successfully prepared students for competitive exams such as GATE, UPSC, CDS, SSC, Railways, Banking, CTET, CAT, and CA. In addition to test preparation courses, the platform now offers post-graduate programmes and PW Skills, which focus on job development and upskilling. Students can choose from a wide range of online courses, both free and paid. Furthermore, PW expands its coaching services beyond the virtual arena by offering offline and hybrid tutoring through its 60 Vidyapeeth centres across India.