Bubty, a staff recruitment and management platform based in the Hague, has announced a seed round of funding of $1.9 million (approximately €1.73 million). With this round of investment, the company plans to broaden its operations in the United States by hiring senior sales and marketing executives and developing its technology. It also intends to seek another Series A round for further international expansion.
Co-founded by best friends Benjamin Schriel and Lee Willoughby in 2019, Bubty aims to reshape the freelancer market by enabling companies and agencies to create and manage pre-vetted talent pools. The platform has developed an AI technology that allows companies to create internal talent pools. It empowers firms to manage freelancers autonomously, enhancing brand control and work quality and saving time and costs. The startup’s payment system, compliant with international regulations, facilitates hiring, contracting, and payment processes for freelancers in over 190 countries.
Speaking about the platform, Co-founder of Bubty, Benjamin Schriel, said:
Our AI-driven matching ensures that the right freelancer can quickly be found, which is essential in a market that increasingly requires flexibility.
Bubty claims to have gained success two years after its launch in the United States and the United Kingdom, where freelance usage is high and legal precision is crucial. The company’s recurring revenue growth in these markets is currently 240%.
Adding further about the organization, Co-founder of Bubty, Lee Willoughby said:
There’s an ongoing trend towards decentralization in the labour market. Almost half of the global workforce consists of freelancers (47 per cent), leading to a growing demand for efficient freelance management. Our technology to create private freelancer talent pools offers a fitting solution.
The investment comes from existing shareholders and a well-known American industry player, highlighting their shared vision of the future labour market.
