upGrad, one of Asia’s most extensive integrated learning, skilling, and workforce development majors, and Social Panga, the integrated creative and digital marketing agency with offices in Bengaluru, Delhi/NCR, Mumbai, and Dubai, have announced an exclusive and groundbreaking two-day on-field immersion training for a select group of learners coming out of MICA Ahmedabad’s Advanced Digital Marketing and Communications Certification.
This unique experience, starting in July 2024 with its first cohort in Bengaluru and covering cities like Delhi and Mumbai in August and September, respectively, is a first-of-its-kind opportunity offered by India’s skilling major. It has been tailored to facilitate invaluable face-to-face interactions with industry experts, offering immediate feedback on their ideas. In terms of workforce expansion, an industry report predicts that marketing will emerge as the top function with a staggering 70% growth rate, opening up exciting career opportunities for learners.
The hands-on approach, a key feature of this training, is designed to refine learners’ skills and establish a robust foundation for their sustained success in digital marketing. This practical experience will enhance their understanding and boost their confidence in their abilities.
Commenting on the partnership, Himanshu Arora, Co-founder of Social Panga & The Yellow Shutter, said:
This collaboration is inspiring, and we are eager to combine academia and industry expertise. As an agency, our commitment to continuous improvement drives us. Through this initiative, we aim to give back to our industry and cultivate future talent. MICA has a history of producing exceptional talent, with some of them now part of our team at Panga. We aim to enhance this collaboration by sharing our extensive industry experience gained from working with top brands.
Apart from gaining exposure and recognition for their problem-solving skills, this training fosters mentorship connections and builds valuable networks, enriching the learning journey for enhanced outcomes. Learners also gain insights into potential career paths and firsthand experience in understanding the corporate culture.
Mayank Kumar, Co-founder & MD of upGrad, added:
Experiential learning is witnessing high demand from professionals and freshers alike due to its interactive nature, allowing them to engage in authentic environments. We have developed a new-age / reverse-engineered pedagogy with MICA Ahmedabad to ensure that the skills learned during the programme reciprocate market needs. Therefore, this inclusive add-on will only propel accurate learning and stronger applied training. Our YoY sign-ups have remained robust as every 10 minutes in FY24, we have observed learners sign up for Digital Marketing programs (free and paid) on our platform – which will continue to soar.
Upon completion, learners would receive a joint certificate from upGrad and Social Panga, validating their expertise/training in digital marketing and AI.
Established in 2015, upGrad provides various B2C skilling programmes, certifications, and bootcamps through its online and hybrid learning platform. It also makes it easier for prestigious Indian and international universities to give executive doctorates, master’s degrees, and diplomas. Under the B2B model, several programmes are tailored for corporate clients and traditional staffing and recruitment services.
