Veranda HigherEd, a Veranda Learning enterprise, has launched two cutting-edge short courses in partnership with Australia’s University of Technology Sydney (UTS). The offerings include Digital and Social Media Marketing and Business Analytics courses designed to equip professionals with the skills to thrive in today’s dynamic business environment.
The Digital and Social Media Marketing course explores digital tools, channels, and opportunities shaping the marketing landscape. Students will learn to deploy these tools strategically at each stage of the customer journey, navigate changes in digital technologies, and leverage social media platforms to enrich the customer experience.
Speaking on the collaboration, Iain Watt, Deputy Vice-Chancellor (International) of UTS, said:
Our partnership with Veranda HigherEd marks an important milestone in our internationalisation engagement. We are proud to collaborate with Veranda HigherEd to deliver two UTS programmes that will empower learners in India to innovate and evolve global industries—where humans work together with advanced technology to improve business.
The Business Analytics course introduces students to essential techniques for tackling practical problems, enabling them to initiate and manage small-scale projects and communicate findings effectively. Participants will learn how data collection and analysis enhance customer and stakeholder insights and practice methods to improve data-driven predictions to achieve business success.
Aditya Malik, Group COO of Veranda Learning, added:
In today’s fast-paced digital world, the need for professionals adept in business analytics and digital marketing is more significant than ever. Our partnership with UTS underscores our commitment to delivering high-quality education that empowers individuals to excel in their careers.
These courses are open for enrolment and will commence classes in January 2025.
Veranda HigherEd, representing Veranda Learning Solutions’ higher education vertical, aspires to provide more than only online courses and learning materials. The platform understands the importance of career development and growth and offers personalised career support services to learners. Its partnerships with renowned institutions such as IIM Raipur, IIM Shillong, IIM Sirmaur, EICT Academy IIT Guwahati and XLRI, among others, equip individuals with the essential knowledge to become effective leaders. Veranda programmes cover leadership, organisational behaviour, human resource management, financial management, marketing, digital upskilling, supply chain management, operations management and strategic planning.
