In comparison to the general growing trend in several other industries, the recently published “Career Outlook Report HY1 (January-June 2024)” by TeamLease EdTech highlights a 3% decline in its intent to hire freshers in the Media & Entertainment industry. The survey reveals a drop in the hiring outlook for the media sector, even though the overall intent to hire freshers increased by 6% year over year.
Following are the key insights of the report
- The intention to hire freshers in the Media and entertainment industry stood at 18% for January-June 2024, down from 21% in the previous half-year (July-December 2023).
- This figure remains unchanged from the January-June 2023 period, indicating a pause in fresher hiring momentum for the sector.
- Roles like Video Editor, Production Assistant, Unity Developer, SEO Executive, and Graphic Designer are in high demand, requiring video creation, editing, game development, and digital marketing skills.
- Delhi (27%) leads the demand for Video Editors, while Mumbai (25%) tops for Unity Developers.
Hiring trends in media and entertainment also revealed varying preferences for job roles across cities. For instance, Delhi dominates in video editing with 27%, while Bangalore leads for production assistants with 23%. Mumbai and Delhi are top choices for Unity developers, capturing 25% and 21%, respectively. Chennai stands out for SEO executives with 21%, and Mumbai remains a hotspot for graphic designers at 19%.
Miniature cities like Indore, at 17%, have a demand for video editors, followed by Coimbatore, at 16%, and Kochi, at 11%, with a demand for Production Assistants. The city of Nagpur, with 15%, reflected demand for Unity Developers at 15%,%, Pune, and Kochi need SEO talent at 19%, and Kochi, with 13% respectively., need SEO talent—Lastly, Chennai and Kolkata demand Graphic Designers at 15%, and Kolkata, with 10%, demand Graphic Designers.
Shantanu Rooj, Founder and CEO of TeamLease EdTech, commented on the recently released report:
The Media & Entertainment sector seems to be consolidating its fresher hiring efforts, even as other industries capitalize on the positive economic sentiment. This could be attributed to evolving business models, technological disruptions, and changing consumer behaviours. However, it’s important to note the emergence of positive indicators within Indian Global Capability Centers (GCCs), suggesting the beginnings of a recovery phase. While sectors are currently adjusting their workforce dynamics, this phenomenon can be seen as temporary, with the potential for hiring activities to normalize as sectors realign their growth strategies and operational needs.
The survey covers 526 small, medium, and large companies across 18 industries across India. The coverage is spread across 14 geographical areas [metros, tier-1, & tier-2], reflecting the hiring sentiment.
On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease EdTech, stated:
Despite fluctuations in hiring, the media and entertainment industry remain vibrant and brimming with potential. While current trends may paint a temporary picture of restraint, these moments breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses in sync with these emerging technologies.
About TeamLease EdTech
TeamLease EdTech is India’s leading learning and employability solution Services company. It helps universities launch, run, and manage their online programs, helps institutes improve the employability of their students through apprenticeship programs, and helps corporations build talent supply chains. It has an exclusive partnership with 60 of India’s most prominent universities across 16 Indian states. The platform trains 6.5 Lakh students through 9 Indian languages and works with 1500 corporates in their upskilling/skilling initiatives. Its Digivarsity platform is India’s first multi-university Career and Degree discovery platform.
