AXL EdTech, a global IT platform for online education used in Latin America, Southeast Asia, and the Commonwealth of Independent States in Eurasia, is developing two essential new products available for those creating e-learning courses. One is the company’s proprietary translation software, nicknamed “Merlin”, specifically designed to work with educational texts. The second is “Johnny The Market Guru”, an AI marketing protocol designed to help online educational businesses scale and grow, accessing new markets.
According to the company, its language software is an AI avatar that automatically translates videos with a unique voice simulator that replicates the original speaker’s timbre and lip movements, making it a hyper-realistic AI translator. Merlin can adapt to any language and translate it to the language selected by the user, and will soon be able to automatically translate all lessons uploaded to the AXL platform into 50 different languages.
AXL developers mentioned that Merlin will have the capability to create a digital copy of any user and will be able to record lectures and lessons based on scripts by this year in June. Far more than a translator program, Merlin is designed to be the next generator of translation technology, creating a realistic avatar based on the appearance of the original speaker, complete with emotional responses and natural body language.
Speaking about the newly launched initiative, Co-founders of AXL, Dmitry Yurchenko and Daniil Musatov, said:
Artificial intelligence is an industry capable of disrupting and improving the current educational technology space.
We are already seeing the implementation of open AI sources like ChapGPT and others. In just a short time, these sources are making significant shifts in multiple areas related to education.
Johnny, the Market Guru, is an artificial marketer designed to analyze behavioural characteristics, identifying a targeted audience based on user input. It will be able to build predictive sales models, offer recommendations based on which lead it intends to generate, and identify successful advertising campaign strategies.
In addition, Johnny will provide a detailed analytics breakdown and be able to read and analyse the data to provide recommendations for changes based on audience response, sales and leads generated, and measurable revenue gain or loss.
Sharing about the company’s mission, Musatov said:
Education is universal, and in our business, we seek to be versatile. The software we develop today could change the educational practices of tomorrow. We aim to offer innovations that can streamline the educational process and help more students succeed.
Co-founded by Dmitry Yurchenko and Daniil Musatov, AXL creates dashboards to coordinate CRM tasks, kanban, sales and marketing analytics, chat/telegram channel access control, OP Manager Download Calendar, and more. The platform integrates with all the most popular payment systems, including Stripe and Paypal.