Chronus, an employee-driven development platform providing mentorship and ERG management, recently announced the acquisition of Imperative, an employee engagement platform that leverages the power of meaningful 1:1 conversations to help employees own their careers through the lens of purpose.
Founded in 2014 by serial social entrepreneur and leading expert on the science of purpose and fulfilment at work, Aaron Hurst, the Imperative Platform is a streamlined experience that combines AI-powered employee matching, science-backed conversations and data-driven insights—strengthening teams, breaking down silos, improving collaboration and reducing turnover. It is a purpose activation platform leveraged by enterprise companies such as WebMD, Roche and GE.
Speaking on the deal, David Satterwhite, CEO of Chronus, said:
We are thrilled to bring our two companies together. Uniting efforts will allow us to navigate employee purpose, which is incredibly important to today’s workers and critical in driving engagement and employee productivity. Now more than ever, employees crave connection and value alignment with their jobs. Combining our mentoring and development offerings with Imperative’s Purpose IP will further enable us to serve our purpose of helping employees and companies reach their greatest potential by addressing the employee engagement crisis head-on.
The addition of Imperative’s software solutions will enable Chronus to:
- Deliver personalized insights for employees and their employers through a proprietary Purpose Assessment that unlocks individual drivers of purpose
- Grow user engagement through guided conversation technology
- Provide Chronus customers with the ability to track the ongoing impact of purpose-aligned, guided conversations on employee engagement.
The acquisition was a logical fit and solidified Chronus’ position as the industry leader in creating organizational connections. With Imperative’s platform capabilities, Chronus can help employers address the critical need for purpose activation, silo-busting and change management, leading to a more engaged workforce.
Nicole Resch, Co-founder and Head of Growth at Imperative, added:
It is a gift to join forces with a company who shares our belief in the importance of purpose and meaningful connection at work. By incorporating our actionable Purpose IP with Chronus’ market-leading mentoring and ERG platform, we are building a space that activates employee fulfillment, development and purpose.
Imperative’s Purpose Assessment will be available for current Chronus customers in the next few months and will help facilitate purpose-enhanced matching within mentoring programmes. Over the next year, Chronus will fully integrate Imperative’s technology into the platform, ensuring a smooth transition for current Imperative customers. All Imperative employees have been integrated within the Chronus workforce and are fully operational with new teams.
Prominent in the industry for its scalability, ease of use, cutting-edge security measures, and universal connection, Chronus has effectively collaborated with well-known brands and forward-thinking businesses for nearly two decades. Companies including Amazon, LVMH, University of Washington, ExxonMobil, NBCUniversal, Baker Tilly, Zendesk, eBay, and Paychex have benefited greatly from Chronus’ outstanding performance.
