Mukuru, the leading next-generation financial services platform, has recently partnered with Digemy, an online learning platform, to deliver financial literacy education to its users. The collaboration will provide free financial literacy training to its customers and the general public through an education platform called Mukuru Money Matters.
Mukuru Money Matters is currently available through WhatsApp, with plans to make it available on the Mukuru website and app soon. The platform will cover four main themes: essential money and wealth principles, the necessity of saving, budgeting as a skill, and adequately using credit and debt. It aims to empower individuals with practical knowledge for making informed financial decisions.
According to Mukuru CSI manager Deidré Vrede, the fintech company has invested in financial literacy to enable genuine financial inclusion. While technology may bridge the divide, Vrede believes financial education is critical in empowering true financial inclusion.
Vrede added:
As we journey with our customers up the financial ladder from pure cash-based transactions to ever more sophisticated digital products, we want to provide them with the tools needed to make positive financial decisions. Our education platform aims to equip our customers with the knowledge they need to make sound financial decisions.
She further stated:
The partnership with Digemy is significant because the two companies believe in the importance of education in general and financial literacy in particular. By combining their software and our reach, we can make a significant difference in the lives of our consumers.
Headquartered in Cape Town, Mukuru’s mission is to reach African consumers, rapidly emerging in an increasingly digitised world of opportunity. It exists as a remittance company to offer access to convenient, safe, secure, reliable, affordable and transformational financial solutions, with a suite of products and services that make it easier for people to do what they want and need to do – beyond their traditional money transfer/remittances offering (including card, wallet, insurance, savings and investments); and a range of options to suit individual customers needs – spanning a variety of physical and digital engagement platforms, pay-out locations and languages – across an ever-expanding footprint covering sub-Saharan Africa, the UK, EU and South Asia.
Speaking on the partnership, Founder & Managing Director of Digemy, Kobus Louw, said:
It is natural that two businesses underpinned by technology and which share the purpose of making a meaningful difference should collaborate. We are excited to partner with Mukuru to make a tangible difference in the lives of financially underserved communities as they embark on their financial journeys.
Founded in 2017, Digemy is an e-learning platform that measures the knowledge of a learner on a specific topic and, by creating unique learning curves in a gamified way, it uses learning as an optimisation tool to increase knowledge and engagement and decrease attrition and the time spent training and learning. The company, recognised as the second-best tech startup in Africa by Africa Tech Week in 2019, creates both business-to-business and business-to-consumer solutions and serves some of the biggest brands in Africa.
