National Skill Development Corporation (NSDC) has joined hands with Axis My India, a consumer intelligence company, to map skill demand and supply across India strategically. This partnership aims to identify data-driven gaps in key skilling initiatives, measure outcomes, and enhance beneficiary participation rates, particularly in underserved regions.
Through this cooperation, NSDC aims to leverage Axis My India’s research experience to further its mission of promoting industry-driven skill development initiatives that link training programmes with market needs. It will also be able to evaluate the impact of existing skill development projects on beneficiaries, such as employability, income creation, and social-economic upliftment. The alliance will also focus on the following essential areas: tracking participation rates, engagement levels, and the outcomes of skill development programmes.
Ved Mani Tiwari, CEO of NSDC and MD of NSDC International, emphasized the importance of this partnership:
Our collaboration with Axis My India represents a significant advancement in our efforts to identify and address skill gaps across various sectors. By utilizing comprehensive data analytics, we will enhance the efficacy of our various skilling initiatives. Together, we are committed to making India a global skilling hub while ensuring implementation transparency and accountability.
Tiwari further added:
This partnership not only strengthens our mission but also empowers us to leverage data-driven insights and innovative strategies to better align our skilling programmes with the needs of industries and aspiring individuals. We aim to maximize participation from rural and underserved communities, thereby fostering inclusive economic growth.
Axis My India has been instrumental in uncovering grassroots insights throughout India, particularly in underserved regions often overlooked due to socio-economic challenges. Its commitment to connecting underserved citizens with appropriate industries and government bodies aligns perfectly with NSDC’s goals. The collaboration will involve advocacy campaigns to raise awareness about the importance of skill development in driving economic growth and reducing unemployment.
Axis My India was founded in 1998 with the aim of connecting with and resolving the challenges of all 25 crore (250 million) Indian homes. It is known for its real-time, research-driven consulting solutions and serves government agencies, large enterprises, and non-profit organizations. The organization has received national recognition for accurately predicting 73 out of 79 election outcomes, earning a case study from Harvard Business School. It is well-known for its data accuracy and innovative methodology, and it is still shaping the future of Indian market research.
Pradeep Gupta, CMD of Axis My India, stated:
These efforts will target key stakeholders—including government bodies, educational institutions, industries, and the general public—to promote skill development programs effectively. We are excited to collaborate with NSDC to align grassroots insights with transformative skilling efforts. Together, we can empower individuals, especially in underserved communities, with skills that meet the demands of today’s economy. This partnership will help capitalize on the demographic dividend of young India. This partnership is poised to create a robust ecosystem that addresses existing skill gaps and lays the foundation for sustainable economic development across India.
NSDC was formed to catalyze the skilling ecosystem for private sector engagement and serve as the Skill India Mission’s strategic implementation and knowledge partner in developing effective vocational training initiatives that empower India’s youth. It supports firms, startups, enterprises, and organizations making a difference by providing opportunities for futuristic skills to potential employees. The company develops appropriate models to expand, assist, and coordinate private sector skilling initiatives by providing funding support to qualifying organizations, concessional loans to candidates, and other creative financial products and forming strategic partnerships.
