Simplilearn, a global digital skills training provider, has announced its collaboration with SP Jain School of Global Management for a comprehensive programme on Digital Marketing. This innovative curriculum is designed to equip learners with cutting-edge knowledge in the digital marketing domain. It covers a broad spectrum of industry-essential skills like SEO, SEM, Social Media, Strategies for Paid Campaigns, Analytics, ROI, website creation, behavioural marketing, and leveraging Generative AI for Sales & Marketing, amongst other essential skills for success in this rapidly evolving industry.
The programme emphasizes emerging technologies, providing insights into leveraging Generative AI tools from AI-powered marketing strategies to predictive analytics- for optimized sales, marketing plans, and customer relationship management. Exclusive to learners in India, Simplilearn’s Career Service offers valuable support by providing IIMJobs pro-membership for six months, assistance to build a powerful resume, and a spotlight on IIMJobs for highlighting profiles to recruiters.
The curriculum’s key feature is its live online classes, which allow participants to engage in interactive sessions delivered by industry experts and masterclasses by the top faculty from SP Jain School of Global Management. The classes are curated to provide an immersive learning experience, allowing learners to apply theoretical knowledge in real-world scenarios.
Expressing his excitement about the partnership, Chief Product Officer of Simplilearn, Anand Narayanan, said:
Simplilearn is thrilled to collaborate with SP Jain School of Global Management to offer an advanced Digital Marketing curriculum that equips students with a broad range of skills in this fast-paced industry. We’re dedicated to equipping professionals for success in the quickly changing digital ecosystem, emphasizing real-world applications, offering live online classes, and providing insights into cutting-edge technology like artificial intelligence. This partnership demonstrates our commitment to address the prevailing skill gaps by providing learners with the latest digital skills.
Furthermore, the programme is committed to providing hands-on learning through five capstone projects, over fifteen course-end projects, and ten case studies, enabling learners to focus on real-world applications. This approach ensures participants not only gain theoretical knowledge but also actively apply it in practical scenarios, enhancing their understanding and skills in critical aspects of digital marketing while leveraging Gen AI to enhance workflows & overall efficiency.
Established in 2010, Simplilearn provides top-notch training that is ready for the workplace to individuals and companies worldwide. It has offices in Bangalore, India, and San Francisco, California. The platform’s role-based, skill-focused, industry-recognized, and globally relevant training programmes are not just about individual upskilling, but also about being part of a global community of digital marketers with diverse career or company goals, from college students and early career workers to managers, executives, small enterprises, and large corporations.
