upGrad, an integrated learning, skilling, and workforce development company, recently announced that it will be launching 100 offline counselling touchpoints and learning centres across the country over the next 12 months to reach out to potential customers and accelerate its growth. The company stated that it has allocated a corpus of INR 100 crore to open these learning centres, focusing on non-metros and smaller towns.
As per an official statement, the centres will serve as hubs for career counselling and will have access to all of upGrad’s courses and programmes in one place. The startup has opened its first two learning centres in Mumbai and Delhi and the first two in Indore and Pune.
Initial reactions have been strong, with over 500 career counselling sessions completed in the first 30 days. The goal is for the 100 centres to counsel over half a million people on their professional paths and for the learning centres to enrol over 10,000 students, as stated in the statement. upGrad currently claims to have an offline presence through 50 franchisees and 150 channel partners.
Speaking about the development, Co-founder & MD of upGrad, Mayank Kumar, said:
We’ve identified the high-demand geographic pockets that will allow talents beyond metros to experience the sincere handholding they need in their lifelong learning journey. Our centres are designed to enhance and ensure every learner who walks in, either existing or potential, resonates with the brand DNA and mission to further support them in fast-tracking their decision-making process. In our competitive era, timely upskilling will act as a collaborative nation-building force, aligning India’s supremacy onto the global stage.
The Centres will serve as hubs for career counselling for those looking to upskill & reskill and will have access to all of upGrad’s courses and programmes in one place.
upGrad, founded in 2015, offers a broad range of courses for working professionals, including online and hybrid degrees, pathway and study abroad programmes, certification and bootcamps, and diploma, master’s, and executive doctorate programmes. The platform offers the majority of these offerings to enterprise clients through its B2B arm, in addition to recruitment and staffing services. The firm has enrolled 10 million+ learners from 70+ countries. It boasts a network of 300+ direct global university partners, a broad line-up of 2500+ pathway connections, and an enterprise arm with 3000 corporate partners worldwide.
