Along with Kantar, the world’s leading marketing data and analytics business and an indispensable brand partner to the top companies, Amazon Alexa has commissioned a survey to understand how parents make efforts to satiate kids’ curiosity and how sometimes they are left stumped by children’s questions.
The study reveals that about 54% of surveyed parents often feel that they don’t have instant answers to kids’ questions. The survey highlights that 52% of respondents instantly search and answer accurately if they don’t know the answer. What’s interesting to note is that 44% of surveyed parents admitted to making up answers on the spot.
Following are the insights from the survey
Only 3% surveyed parents ignore the question or change the topic to stop the kid from asking questions
About 60% of surveyed parents indicated that they often find themselves stumped when kids ask seemingly easy questions such as, “What season comes between winter and summer?”, “Why do parents have to work?” and “Why do we wash vegetables?” among others. Some parents even tend to deflect answers to their partner, with 37% of the survey pool admitting to asking their kids to go to the other parent with their questions.
Kids ask more questions when watching TV
The study further elaborates on children’s curiosity triggers, wherein 63% of parents have revealed that their kids become more curious and ask questions when watching TV. Travelling (57%), studying (56%), outdoor activities (55%), watching content on handheld devices (52%), and listening to conversations among adults (50%) are the other five activities that ignite curiosity among kids. Moreover, food, animals, nature, general knowledge, holidays, technology, and movies emerged as some of the topics kids enquire about.
Technology has helped transform the way parents access and transfer information to their kids
The survey further states that more than 80% of parents often use technology to find information to help them answer their kids’ questions. Technologies like voice AI services, including Alexa (available on devices like Echo smart speakers), can significantly assist parenting as they can help parents find information or answers to their kids’ questions, helping their children freely satisfy their curiosity with ready responses. So, when kids are curious, parents can take Alexa’s help by asking questions across a wide range of topics, from science to history and beyond.
Parents encourage their kids to ask more questions
More than 90% of parents agree that they encourage their kids to ask more questions to help them continually grow and learn about new things. Nearly 92% of parents agree that they learn new things by responding to their kids ‘ questions.
Commenting on the recently revealed survey, Dilip R.S., Country Manager for Alexa, Amazon India, said:
From asking spontaneous questions to those that are more knowledge-based or unconventional for their age, kids are inherently curious and constantly searching for answers about the world around them. Parents must respond to their questions in informative, simple-to-understand, constructive, and age-appropriate ways. Today, across the globe, families with young kids ask Alexa 25 million questions per month – a testimony to Alexa becoming an information and learning hub for parents. Our focus remains on improving how families with young kids experience Alexa by packing it with relevant skills to help them learn new things each day while having fun.
About Amazon
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