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Reading: Survey Reveals 90% of Professionals Want More Guidance at Work
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Home > Research > Survey Reveals 90% of Professionals Want More Guidance at Work
Research

Survey Reveals 90% of Professionals Want More Guidance at Work

Shalini Pathak Published Oct 9, 2024
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Survey Reveals 90 of Professionals Want More Guidance at Work
Survey Reveals 90% of Professionals Want More Guidance at Work
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LinkedIn, the world’s largest professional network, has revealed that 90% of professionals in India are seeking more guidance and assistance due to the rapid changes in the workplace. With the changing job landscape, Indian workers stand to gain the most by using AI in their daily tasks (40%). 62% believe that getting ahead in their career now depends on their comfort with AI. In response, LinkedIn Learning courses focused on AI aptitude have spiked by 117% among non-technical professionals over the past year.

Contents
Professionals Recognise that Experience Alone isn’t EnoughVideo is the Most Popular Format for Professionals to Gain KnowledgeSearching for Solutions to Stay AheadLinkedIn Career Expert Tips for Adapting to Change and Staying AheadStay on top of changeAdopt a growth mindsetEmbrace bitesize learningAbout LinkedIn
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According to LinkedIn’s new research, there has been a 123% increase in posts mentioning flexible work* over the last two years, highlighting how this continues to be top of mind for workers as companies evolve their return-to-office (RTO) strategies.

Following are the key findings of the research

Professionals Recognise that Experience Alone isn’t Enough

63% of professionals acknowledge the need for continuous learning, and 41% believe that upskilling is essential for career growth. According to the research, 60% seek guidance on the skills needed to navigate workplace change. Many are learning about tech advancements (44%), sector-specific market analysis (35%), and social trends (35%) to stay informed and prepared for future opportunities.

Video is the Most Popular Format for Professionals to Gain Knowledge

49% of professionals in India find short-form videos easy to engage with, while 46% prefer long-form video courses focused on specific skills, considering them the most helpful. Professionals particularly value videos with anecdotes and learnings (49%) and unscripted podcast conversations (38%), which help them make informed professional decisions and evaluate career prospects.

Searching for Solutions to Stay Ahead

Professionals are turning to LinkedIn for the knowledge and skills to help them adapt to the workplace’s rapid changes. With expert insights, AI-powered coaching, and real-time news, LinkedIn has the tools it needs to stay ahead.

LinkedIn Career Expert Tips for Adapting to Change and Staying Ahead

Stay on top of change

Topics like AI and hybrid work constantly change. By staying up-to-date with the latest news and insights from trusted experts, such as LinkedIn Top Voices, you can better understand how these developments impact your daily work and what they might look like.

Adopt a growth mindset

Change is hard, and feeling nervous is okay, but try to approach the process with an open mind. With a willingness to learn, you can build knowledge in areas that will make navigating change easier. Take AI, for instance. Practising prompt writing or using AI to take meeting notes will make it easier to use these tools in the future. LinkedIn has unlocked a series of Learning Courses, such as Building an Adaptability Mindset in the Age of AI, for free until 25th November 2024. It also offers two complimentary professional certificates on Gen AI until the end of 2025.

Embrace bitesize learning

Find easier ways to acquire new skills and knowledge so continuous learning feels more manageable. Professionals find short-form videos the most helpful and engaging when looking for information, and they’re rapidly growing on LinkedIn, with video uploads up 34% year-over-year.

Nirajita Banerjee, Career Expert and Head of Editorial, LinkedIn India, commented on the research:

With AI and hybrid work models changing how we work, staying informed about the latest industry trends is now more critical than ever. Today, 8 out of 10 (78%) workers in India are already turning to industry leaders and peers for advice, recognising the value of proactively seeking professional knowledge. Embracing this mindset, staying curious, and continuously developing new skills can set you up for success and help you stay ahead of change.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms how companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first economic graph. The platform has over 1 billion members and offices around the globe.

TAGGED: Artificial Intelligence, Career Growth, Career Guidance, Employment Skills, Hiring, Professional Networking, Survey, Upskilling
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By Shalini Pathak
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Shalini Pathak is a Staff Writer at EdTechReview (ETR) - India's leading edtech media & community. She has over four years of experience in media, covering different beats. Like all writers she's an enthusiastic reader first with a passion to create out of the box content, and an ability to write about any topic. As a part of the ETR team, she will cover the latest in the edtech industry with a focus on edtech startup stories and their funding.
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