This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media.
Accept
EdTechReviewEdTechReview
  • News
  • Trends
  • Insight
  • eLearning
  • Research
  • Dictionary
  • EdTech Voices
  • Explore
    • Data & Statistics
    • Reviews
    • AWS for Education
    • Events

    Resources

    • Infographics
    • Reports & Case Studies
    • Videos
    • Books
    • Webinar

    Needs

    • 1:1 Learning
    • 21st Century Education
    • 21st Century Leadership
    • 21st Century Learning
    • 21st Century Teaching
    • 3D Printing
    • More Tags

    For

    • Students
    • Teachers/Educators
    • Administrators
    • Entrepreneurs/Startups
    • Govt. Officials/Policymakers
    • Parents
Contribute
  • Submit A Post
  • EdTech Trainers and Consultants
  • Your Campus EdTech
  • Your EdTech Product
  • Your Feedback
  • Your Love for Us
ETR Resources
  • About
  • Mission/Vision
  • Team
  • Services
  • Testimonials
  • Authors
  • Sponsor
  • Partner
  • Advertise
  • Our Clients
  • Media Kit
  • Press Release
  • FAQ’S
Reading: 4 Practical Tips to Conquer Low Enrollment Rates in Higher Education
Aa
EdTechReviewEdTechReview
Aa
  • News
  • Trends
  • Insight
  • eLearning
  • Reviews
  • Dictionary
  • EdTech Voices
  • Data & Statistics
  • Research
  • AWS for Education
  • Events
  • Voices
  • Tags
  • About
  • Contribute
  • FAQ’S
  • Our Clients
  • Partner
Follow US
Home > Trend & Insight > Insight > 4 Practical Tips to Conquer Low Enrollment Rates in Higher Education
Insight

4 Practical Tips to Conquer Low Enrollment Rates in Higher Education

Parul Sharma
Parul Sharma Published Nov 14, 2019
Share
0 Min Read
4 Practical Tips to Conquer Low Enrollment Rates in Higher Education
4 Practical Tips to Conquer Low Enrollment Rates in Higher Education
SHARE

According to 2019 Survey of College and University Admissions Directors, 52% of colleges couldn’t meet their enrollment targets by July 1st this year.

AdvertisementWhy this Ad?
Contents
Understand the student/parent psyche by trackingUse this knowledge to engage them and influence their decision.Leverage the right technology at the right timeUse reports and analytics to track your performance
AdvertisementWhy this Ad?

Also, only 37% were able to achieve their goals by May 1st. As the pressure grows and deadlines approach, enrollment reps at every corner struggle with the same challenge. What’s the solution?

While the admissions teams own the entire enrollment funnel, it’s marketing that must continuously feed the top. Let’s discuss how you can get the best out of both your teams to reach the finish line before your competition.

Understand the student/parent psyche by tracking

Leadsquared-higher-education-1 

Choosing the right college for higher studies is certainly the most important career decision for a student (and by extension for his parents, because they are the ones bankrolling the fees). You must understand that, before filling the application, a student will research thoroughly on various third-party websites & social media, consult agents, talk to college alumni’s and take campus tours. They would also engage with the enrollment reps and seek their support constantly during this entire process.

Anticipating the students’ questions at each of these points and helping them along the journey would be what helps you stand out. For instance, check the image above – understanding and responding to student queries instead of sending them generic responses would help you gain their trust.

Use this knowledge to engage them and influence their decision.

 Leadsquared-higher-education-2

By the time you reach out to a prospective student, they are already halfway through deciding the college, course and campus they are interested in. It’s important at this point to showcase what differentiates you from all the other colleges on their shortlist. Show the students how they can upskill and reinvent their career in your institution, and why they should choose you, instead of everyone else.

A fast and continuous communication with the students can help you convert them into enrollments faster than your competition. The use of remarketing techniques can help you engage those leads, which might have gone cold before making any decision. For eg. a student who dropped off while filling up the application form for a course can be retargeted with specific ads related to that course.

Leverage the right technology at the right time

 Leadsquared-higher-education-3

Admission process can be very tedious. The right technology can offload some of your teams’ work, and help your prospects get rid of the never-ending queues and long waiting hours. An end-to-end education CRM platform can help you do quick follow ups before your competitors, to recruit the best candidates for your institute.

A CRM platform should be easy to use for the admission reps, so that they can benefit from the same. Choosing a CRM which will eventually increase your teams’ efficiency and performance must be your priority. Any tool that you choose must help your admissions team to automate all their manual tasks for timely and fast follow ups, thus saving your time and money. To name a few, you should be able to capture, distribute and prioritize enquiries, using the automation feature of your enrollment management process.

Use reports and analytics to track your performance

Leadsquared-higher-education-4 

As soon as the admission season comes to an end, admission reps all over the world become anxious to know if they’ve hit the mark. Enrollment analytics and performance reports can help you get over this anxiety. Knowing where you stand in the enrollment targets can help you take a more aggressive approach in the application cycle.

 You should be able to pull out reports based on campus performance, lead source performance, application analytics, enrollment analytics, admissions and marketing team performance, best performing recruitment channels, response time analytics and many more. Know at which stage and in how much time an applicant is dropping off with detailed application lifecycle report. If you are struggling to pull out reports or you are missing out on any of them, LeadSquared is one such platform which can help you do the math.

Conclusion

Reaching enrollment targets on time will not be a herculean task if you have the right strategies and the best tools. To sum it up, you have to be in contact with your applicants until you are not 100% sure of losing them to your competitors. Afterall, if you’re not interested, then why would they be? Hopefully, these tips will help you in conquering the low enrollment rates for your institution and provide you an edge over your competitors. 

TAGGED: Administrators, Higher Education, Student Enrolment/Recruitment, Technology in Education, Tips for Administrators, Tools for Administrators
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Reddit Telegram Email Copy Link
Previous Article Noida-based Sunstone Eduversity Raises .5 Million to Create Industry-ready Professionals Gurugram-based Sunstone Eduversity Raises $1.5M to Create Industry-ready Professionals
Next Article Guild Education Closes 7 Million Series D Round, Becomes Latest Edtech Startup to Hit  Billion Valuation Guild Education Closes $157 Million Series D Round, Becomes Latest Edtech Startup to Hit $1 Billion Valuation
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

Facebook Twitter Youtube Instagram Linkedin
AdvertisementWhy this Ad?

Latest Post

Classera-raises-m
Silicon Valley Education Platform Classera Raises $40M in Series A Round
News Jan 27, 2023
Go1 Acquires Uk-based Content Curation Provider Anders Pink
Go1 Acquires UK-based Content Curation Provider Anders Pink
News Jan 27, 2023
London-based Gemba Raises M to Scale Its Workforce Training Platform
London-based Gemba Raises $18M to Scale its Workforce Training Platform
News Jan 26, 2023
Linewize Launches Qustodio to Empower Parents to Protect & Support Their Children Online
Linewize Launches Qustodio to Empower Parents to Protect & Support Their Children Online
News Jan 26, 2023
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

Facebook Twitter Youtube Instagram Linkedin
AdvertisementWhy this Ad?

You Might Also Like

Timespro-announces-scholarships
News

Higher Education Platform TimesPro Announces Scholarships Up to INR 2 Cr for EWS Students

Jan 24, 2023
Hindustan-online-code-launches-hash
News

Hindustan Online CODE Launches Student Support Platform HASH to Solve Queries

Jan 23, 2023
Massive Layoffs in the Indian Edtech Industry (2022 Lookback)
Insight

Massive Layoffs in the Indian EdTech Industry (2022 Lookback)

Jan 20, 2023
Jaro-education-partners-with-wharton
News

Jaro Education Announces Partnership With Wharton Interactive to Bring Ivy League Learning Experience to India

Jan 20, 2023
New Survey Data Confirms Student Mental Health Remains Leading Challenge on College Campuses
News

New Survey Data Confirms Student Mental Health Remains Leading Challenge on College Campuses

Jan 18, 2023
How to Stand out in the B2b Edtech Marketplace?
Insight

How to Stand Out in the B2B EdTech Marketplace?

Jan 17, 2023
Pathways-school-gurgaon-launches-career-related- Programme
News

Pathways School Gurgaon Launches International Baccalaureate Career Related Programme

Jan 12, 2023
Global Trends That Will Impact Careers in 2023
Insight

Global Trends That Will Impact Careers in 2023

Jan 6, 2023
Show More
EdTechReviewEdTechReview

H433, 2nd Floor, Vikaspuri, New Delhi, India, 110018
Phone: 011 41321030

Follow US

Copyright © EdTechReview. All Rights Reserved.

  • Home
  • Advertise
  • Event Associations
  • Press Release
  • About
  • Services
  • Contribute
  • News
  • Trend & Insight
  • Data & Statistics
  • eLearning
  • Reviews
  • Research
  • Voices
  • Dictionary
  • Tags
  • Resources
  • Events
  • Courses
  • EdTech Product Reviews
  • Our Clients
  • FAQ’S
  • Contact Us
  • Important Links
  • Sitemap
  • Terms of Use
  • Privacy Policy
Join 100K+ subscribers!

Subscribe to our weekly newsletter that brings the latest EdTech news, trends, insights, reports, interviews, etc. for educators, school leaders, entrepreneurs, investors, & others.

Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?