This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media.
Accept
EdTechReviewEdTechReview
  • News
  • Trends
  • Insight
  • eLearning
  • Research
  • Dictionary
  • EdTech Voices
  • More
    • Data & Statistics
    • Reviews
    • AWS for Education
    • Events

    Resources

    • Infographics
    • Reports & Case Studies
    • Videos
    • Books
    • Webinar

    Needs

    • 1:1 Learning
    • 21st Century Education
    • 21st Century Leadership
    • 21st Century Learning
    • 21st Century Teaching
    • 3D Printing
    • More Tags

    For

    • Students
    • Teachers/Educators
    • Administrators
    • Entrepreneurs/Startups
    • Govt. Officials/Policymakers
    • Parents
Explore
Search
Contribute
  • Submit A Post
  • EdTech Trainers and Consultants
  • Your Campus EdTech
  • Your EdTech Product
  • Your Feedback
  • Your Love for Us
  • EdTech Product Reviews
ETR Resources
  • About
  • Mission/Vision
  • Team
  • Services
  • Testimonials
  • Authors
  • Sponsor
  • Partner
  • Advertise
  • Our Clients
  • Media Kit
  • Press Release
  • FAQ’S
Reading: Selling to International School Market: A Challenging Territory
Aa
EdTechReviewEdTechReview
Aa
Search
  • News
  • Trends
  • Insight
  • eLearning
  • Reviews
  • Dictionary
  • EdTech Voices
  • Data & Statistics
  • Research
  • AWS for Education
  • Events
  • Voices
  • Tags
  • About
  • Contribute
  • FAQ’S
  • Our Clients
  • Partner
Follow US
Home > Trend & Insight > Insight > Selling to International School Market: A Challenging Territory
Insight

Selling to International School Market: A Challenging Territory

Michael Spencer
Michael Spencer Published Sep 29, 2016
Share
5 Min Read
4 Common Challenges Edtech Entrepreneurs Face
4 Common Challenges EdTech Entrepreneurs Face
SHARE

Selling in the international school market can be difficult enough; selling to schools that generally have little understanding of blended learning leads to some especially challenging territory. 

AdvertisementWhy this Ad?
Contents
A solution-based strategy must be explained and demonstrated to the school owners and the decision maker, and must clearly define how the solution fits the school needs.Also Read: [Whitepaper] The B2B and B2C Battle in EdTech GloballyKnow more about B2B Lead Generation in Education!

AdvertisementWhy this Ad?

The success of a curriculum vendor’s international blended learning strategy begins on the learning curve with knowing the market, the international school’s core curriculum, and learning the needs of the individual schools. Then finally, to actually initiate a solution-based sale, someone must educate the school about the customized blended learning solution—a high bar before you get your foot in the door.

A solution-based strategy must be explained and demonstrated to the school owners and the decision maker, and must clearly define how the solution fits the school needs.

An important aspect of successful sales with international schools is the behind-the-scenes path involved to get to the sale, which can be multi-layered. Typically, international school sales are best supported by having a local representative, a reseller.  The curriculum vendor/supplier (usually a U.S.-based company) contracts with a local reseller who has extensive experience in the education sector, a team of sales representatives and has a business network in place. This is often referred to as a B-to-B relationship. When the reseller engages and begins to work with a school, yet another B-to-B relationship is established. Finally, when the school, with the assistance of the reseller, engages the parents to purchase the solution, a B-to-C sale, the third connective relationship is established.

Yes, the B (Vendor) to B (Reseller) to B (School) to C (parent /student) international business model results in multi-layered contracts, roles and strategies, and is a bit time consuming—yet results in low cost of student acquisition years two forward and automatic scale and student retention year over year.

A solution-based strategy must be explained and demonstrated to the school owners and the decision maker, and must clearly define how the solution fits the school needs. This is the responsibility of the reseller. The solution should reflect customization, showing the school the uniqueness of this solution and providing the school with a new perspective often over-riding their preconceived ideas. Solution-based sales sometimes requires the vendor and/or the reseller to adapt or repurpose an existing product or program.

Also Read: [Whitepaper] The B2B and B2C Battle in EdTech Globally

International schools are interested in changing their programs to include a blended learning solution so they can:

  • gain a competitive edge
  • diversify their program offering
  • expand their curriculum
  • replace underperforming outdated curriculum
  • stimulate student’s interests
  • be current – offer updated methodologies and delivery modes
  • fulfill parent’s expectations of being the best school
  • personalize their program based on a student’s needs, pace and ability levels.

Implementing a solution-based sales approach can help schools to identify, focus and improve their weak areas in their academic program. For instance, the reseller can explain how a blended learning solution provides curriculum quality assurances:

  • fosters consistency in curriculum – in content and emphasis
  • easily adds school-wide specific course(s) to address a specific deficiency
  • promotes and assists in meeting accreditation standards.

And blended learning solutions further offer the schools benefits that the reseller can highlight:

  • improved student satisfaction
  • multi-modal delivery of information – teaching to learning styles
  • boosts student enrollment and retention.
  • reduced teacher lesson prep time
  • the staff training / orientation is usually offered free
  • increased one on one teacher student interaction
  • saves money – no more investment in books
  • staff vacancies can be filled easier with a facilitator/para-professional rather than a teacher
  • saves expenditures on teaching staff –  can use more paraprofessionals.

Success in utilizing a solution-based model when selling a blended learning solution to international schools is complex, but workable. It requires a flexible vendor, local reseller with in-country connections, reseller knowledge of the local education market and schools, motivated and solution-oriented trained local sales teams, education of the local school decision makers, as well as time and patience.

Know more about B2B Lead Generation in Education!

TAGGED: B2B, B2C, EdTech Investors, EdTech Startups/Companies, Entrepreneurs/Startups, Insights, K-12, Sales/Selling, Technology in Education, Tips and How-Tos, Tips for Entrepreneurs/Startups
Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Reddit Telegram Email Copy Link
Previous Article tips for Teachers Key Strategies for Online Student Engagement [Tips for Teachers] Key Strategies for Online Student Engagement
Next Article How to Supervise Your Students Online Learning Process How to Supervise Your Students’ Online Learning Process
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

AdvertisementWhy this Ad?
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

AdvertisementWhy this Ad?

You Might Also Like

Digital Credential Platform Accredible Raises Series B Funding Round
News

Digital Credential Platform Accredible Raises Series B Funding Round

Sep 29, 2023
from Classrooms to Screens Edtech Platforms Reshaping Financial Education
Insight

From Classrooms to Screens: EdTech Platforms Reshaping Financial Education

Sep 29, 2023
Credit Union Introduces Financial Literacy App Curriculum for Students
News

Premier Members Credit Union Introduces Financial Literacy App, Curriculum for Students

Sep 29, 2023
Idp Education & State Bank of India Join Forces to Aid International Student Loans
News

IDP Education & State Bank of India Join Forces to Aid International Student Loans

Sep 27, 2023
Springboard Launches New Course Offering for University Partners
News

Springboard Launches New Course Offering for University Partners

Sep 27, 2023
Pbs Learning Media Introduces Free Online Educational Tool for Students Mental Health
News

PBS Learning Media Introduces Free Online Educational Tool for Students’ Mental Health

Sep 27, 2023
University Living Unveils study Abroad Buddy to Enhance Overseas Education Via Ai-powered Platform
News

University Living Unveils ‘Study Abroad Buddy’ to Enhance Overseas Education via AI-Powered Platform

Sep 26, 2023
Sports Coaching Platform Teachmeto Raises $2m in Seed Funding
News

Sports Coaching Platform TeachMe.To Raises $2M in Seed Funding

Sep 26, 2023
Show More
EdTechReviewEdTechReview

H433, 2nd Floor, Vikaspuri, New Delhi, India, 110018
Phone: 011 41321030

Follow US

Copyright © EdTechReview. All Rights Reserved.

  • Home
  • Advertise
  • Event Associations
  • Press Release
  • About
  • Services
  • Contribute
  • News
  • Trend & Insight
  • Data & Statistics
  • eLearning
  • Reviews
  • Research
  • Voices
  • Dictionary
  • Tags
  • Resources
  • Events
  • Courses
  • EdTech Product for Review
  • Our Clients
  • FAQ’S
  • Contact Us
  • Important Links
  • Sitemap
  • Terms of Use
  • Privacy Policy
newsletter
Join 100K+ subscribers!

Subscribe to our weekly newsletter that brings the latest EdTech news, trends, insights, reports, interviews, etc. for educators, school leaders, entrepreneurs, investors, & others.

Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Lost your password?