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Reading: SpeakX Study Reveals Surging Demand for English Proficiency Across India
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Home > Research > SpeakX Study Reveals Surging Demand for English Proficiency Across India
Research

SpeakX Study Reveals Surging Demand for English Proficiency Across India

Shalini Pathak Published Apr 16, 2024
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SpeakX Study Reveals Surging Demand for English Proficiency Across India
SpeakX Study Reveals Surging Demand for English Proficiency Across India
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The AI-driven English learning platform SpeakX (previously known as Yellow Class) has recently announced findings from data collected from its user base, highlighting the scope and diversity of English learning demands in India. The findings reveal that individuals from all socioeconomic backgrounds want to enhance their English skills for career advancement and better social interactions.

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The following is the analysis of the findings.

  • 36.9% of users express a strong interest in enhancing social communication skills, recognizing the pivotal role of English in nurturing interpersonal relationships.
  • 26.5% prioritize improving English proficiency for job interviews, acknowledging its critical impact on career progression.
  • 20.7% of respondents aim to enhance their office communication skills, underscoring the importance of English in professional settings.

This study sheds more light on the challenges people face with inadequate English proficiency while attempting to communicate socially.

The findings highlight that 23.14% of users find it challenging to make new friends and 19.01% encounter obstacles in facing workplace communication. Additionally, 21.49% of parents express embarrassment when engaging with school authorities or other parents due to inadequate English communication skills.

The Gen-AI-driven upskilling platform has onboarded 3.5 Lakh customers seeking English language learning to solve situational issues in a short period of four months. The findings from a total customer count of 15,000 reveal no gender disparity among users signing up but more nuanced challenges in their everyday lives.

The data highlights the effectiveness of SpeakX’s personalized AI curriculum in addressing the unique needs of every learner. With a global aim to impact 200 million users, the platform focuses on accessible English learning through speech technology and large language models, making it enjoyable and efficient.

SpeakX’s research indicates that English proficiency is indispensable across all economic strata in India. Among the users, 68% hail from the middle-income group, 20% from lower-income groups, and 12% from higher-income groups. This distribution underscores the universal need for contextual English learning, regardless of an individual’s socioeconomic background. It features a unique three-layered AI system focusing on speech, learning objectives, and customized content. The platform addresses the customer’s pain point of exclusion from social circles or job opportunities due to inadequate English communication skills. The app aims to help people in different situations like dating, marriage, talking with family, work, and travel.

Commenting on the findings, Arpit Mittal, Founder & CEO of SpeakX, stated:

Before GenAI, learning to speak English was nearly impossible for many people because practising conversation in a new language required costly and hard-to-find language partners. With AI technology, you can converse with a virtual teacher, friend, or colleague just like a real person and at a fraction of the cost. This AI buddy engages in conversation and provides feedback to help improve your communication skills. It is available 24/7.

English proficiency remains a critical concern in India, with data from the 2011 Census revealing that only 30% of the population possesses some level of proficiency. SpeakX aims to bridge this gap by providing accessible and effective English language education, empowering individuals to succeed in a world where English proficiency grants societal status and opens doors to various opportunities.

TAGGED: Artificial Intelligence, Communication Skills, EdTech Startups/Companies, English Learning, Language Learning, Online Courses, Online Education, Survey, Upskilling
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By Shalini Pathak
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Shalini Pathak is a Staff Writer at EdTechReview (ETR) - India's leading edtech media & community. She has over four years of experience in media, covering different beats. Like all writers she's an enthusiastic reader first with a passion to create out of the box content, and an ability to write about any topic. As a part of the ETR team, she will cover the latest in the edtech industry with a focus on edtech startup stories and their funding.
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