Adda247, India’s premier multilingual learning platform backed by Google, Westbridge, Info Edge, and Asha Impact, has recently announced the strategic acquisition of Ekagrata Eduserv Pvt. Ltd., a leading player in the Chartered Accountancy (CA) test prep segment. This move marks Adda247’s entry into the INR 800 crore CA test preparation market, further diversifying its competitive exam preparation space offerings.
Ekagrata has built a strong product lineup for CA aspirants, which directly aligns with Adda247’s core strategy of providing high-quality online courses for competitive exam preparation. This acquisition is expected to significantly expand Adda247’s user base and position the platform to capture a substantial share of the booming CA test preparation market. The synergy between Adda247’s extensive reach and Ekagrata’s domain expertise in CA preparation is expected to create a robust offering for aspiring chartered accountants, ultimately providing an unparalleled learning experience for hopefuls in the segment.
Speaking on the deal, Anil Nagar, Founder and CEO of Adda247, said:
We’ve been planning to launch the CA category, and in Ekagrata, we found the perfect team to lead and grow this segment. Over the next several years, we aim to invest substantially in this category and establish a leadership position in the CA test preparation market. With this, our range of offerings has reached a new level of comprehensiveness, catering to aspiring students from every category.
As part of the agreement, Ekagrata’s founders and employees will become integral to Adda247, and the Ekagrata brand will now be wholly owned by Adda247. Anshul Agrawal, founder of Ekagrata and a prominent figure in the CA category, will be appointed Director, CA at Adda247 to lead the category.
Anshul Agrawal, Founder of Ekagrata, added:
Joining forces with Adda247 presents an exciting opportunity to scale our impact in the CA test preparation space. We look forward to leveraging Adda247’s extensive reach and technological prowess to empower more CA aspirants across India.
Founded in 2016 by Anil Nagar and Saurabh Bansal, Adda247 aims to make education affordable for over 500 million learners across Bharat, tier-3 & 4 cities, and rural India. With courses in 12 Indian languages and innovative technology for low bandwidth, the company serves over 40 million monthly users and has 2 million students enrolled in its premium courses. Its offerings include Live Online Classes, On-demand video courses, Mock Tests, E-books, and Books, all tailored for specific exam preparations.
Prior to this latest deal, the startup bought StudyIQ in January 2021 and Veeksha in July 2023, two significant cross-sector acquisitions. Adda247 recently announced expansion into the skilling, upskilling, and higher education sectors to empower youth by making them job-ready and creating high-impact, sustainable talent solutions for businesses.
