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Reading: AdvantageClub.ai Raises $4M Funding for Growth and Expansion
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Home > News > AdvantageClub.ai Raises $4M Funding for Growth and Expansion
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AdvantageClub.ai Raises $4M Funding for Growth and Expansion

Shalini Pathak Published Dec 2, 2024
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AdvantageClubai Raises $4M Funding for Growth and Expansion
AdvantageClub.ai Raises $4M Funding for Growth and Expansion
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AdvantageClub.ai, a global AI-powered employee engagement platform offering rewards and recognition, flexible benefits, surveys, moments that matter, and communities on a single platform, has raised $4 million in its latest funding round, bringing its total funding to $11 million. The round was led by Axilor Ventures, with participation from AFG Ventures, Prasanna Sarkar (ex-CTO of Rippling), Bytez Ventures, and existing investors.

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Founded in 2016 by UCLA postgraduates Sourabh and Smiti Deorah, AdvantageClub.ai leverages AI, data mining, and analytics to revolutionize employee engagement. The platform is headquartered in San Francisco and has an impressive client portfolio featuring BCG, Rakbank, Havelock One, Tabreed, SGM, and many more. It has over 5 million users, a presence in over 100+ countries, 1000+ clients, and 10,000+ redemption options.

Expressing excitement about the investors’ investment, Sourabh Deorah, CEO and co-founder of AdvantageClub.ai, said,

This funding will help us double down on the US and Asia, expand our product suite, and continue building AI-driven solutions like Adva to engage employees in new ways.

The company aims to provide an end to end solution to facilitate meaningful client & employee engagement through exclusive privileges and rewards provided by the brand partners.

Adding further about the funding, the COO and co-founder of AdvantageClub.ai, Smiti Bhatt Deorah, said:

Our employee-first approach has made us the top choice for organizations. We win 65-70% of new recognition deals in Asia and have expanded successfully into the US.

Ganapathy Venugopal, Founder and CEO of Axilor Ventures, the lead investor in this round, has been a long-time supporter of AdvantageClub.ai; Venugopal said:

Companies are in search of good options to improve employee engagement and strengthen their employer brand. AdvantageClub.ai’s personalized, scalable and global platform offers a best-in-class solution to employers who put their employees first. We are excited to continue our partnership with Sourabh and Smiti as they look at their next exciting growth phase.

With this funding, AdvantageClub.ai plans to strengthen its presence in the US and Asia, where the company has already seen success. It will also focus on expanding its product suite in employee recognition, rewards, and engagement, with plans to introduce new tools and features to enhance employee experience.

TAGGED: Artificial Intelligence, Community, Employee, Employee Benefits, Engagement, HRTech
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By Shalini Pathak
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Shalini Pathak is a Staff Writer at EdTechReview (ETR) - India's leading edtech media & community. She has over four years of experience in media, covering different beats. Like all writers she's an enthusiastic reader first with a passion to create out of the box content, and an ability to write about any topic. As a part of the ETR team, she will cover the latest in the edtech industry with a focus on edtech startup stories and their funding.
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