SchoolStatus, a leading provider of SaaS education technology powering K-12 communications and student data analytics, has announced the acquisition of ClassTag, a unified family communication and engagement platform for educators, schools, and districts.
However, the amount of the deal was not disclosed.
With this strategic deal, SchoolStatus will expand its current offerings with a robust communications app that enables sharing essential student-level data in streamlined and easy-to-use ways.
Headquartered in New York, ClassTag enables teachers to communicate and coordinate with families efficiently and provides school and district leaders with insights on effective ways to build school-home connections that improve student outcomes. The platform’s smart messages reach all families based on their preferred channel (SMS, email, app, web or paper), automatically translated into 100+ languages. Over 5 million families use it.
Speaking about the acquisition, Founder & CEO of SchoolStatus, Russ Davis, said:
Engaged families help students succeed. The SchoolStatus platform empowers educators to reach families with the right message, through the right channel, at the right time to impact student outcomes significantly. ClassTag gives us the foundation for a family and teacher experience that centralizes the most relevant data about students for families in a way that is easy for teachers to use. We’re pairing this technology with our vast experience in data integration to power the most critical messages home to families: How are students performing? Are they showing up to school? Are they on track?
SchoolStatus will acquire ClassTag in its entirety, including its operations and technology. ClassTag primary free users will continue to have access to the same great products and services they currently use. The technology will be seamlessly integrated to expand and enhance SchoolStatus’ current data and school-home communications platform, promising an even more user-friendly family-teacher communications experience. Through a powerful combination of data and communications, SchoolStatus supports meaningful conversations and relationships between school and home about the topics that matter most to student success.
Co-founder & CEO of ClassTag, Vlada Lotkina, commented:
Reaching families has never been more difficult–between information overload on smartphones, challenges at home, and a lack of visibility into what works. ClassTag provides teachers and families with a simple, integrated communications platform to stay connected on what’s happening with students. We’re excited to collaborate with SchoolStatus to offer innovative solutions to help set students up for success by supporting meaningful, data-informed school-home communication.
The investment rounds out SchoolStatus’ suite of communication solutions, meeting the evolving needs of educators, schools, districts and families to cover the full spectrum of school-home communication. SchoolStatus currently offers two-way texting, phone calls, print letters, and email options. Integrating ClassTag’s technology will add a mobile app for families as an additional option for SchoolStatus partners. With Smore’s newsletter capabilities and Operoo’s digital forms and workflow automation, the deal of ClassTag will enable SchoolStatus to offer more options for school districts to reach every family through their preferred channel.
Founded in 2012 by Russ Davis, SchoolStatus provides teachers and administrators easy access to student data and communication tools to increase parent and student engagement. The platform aggregates data from various systems, including assessments, benchmarks, student information and learning management systems, and enables users to visualize and act on the data. Educators can discover trends in selected student subgroups or at the granular individual level and, in the same system, conduct two-way communications between school and home in a safe, secure and documented environment. With more than 200 million successful family-teacher interactions and millions of users across all product lines, the company drives meaningful results for districts across the US.
In 2021, SchoolStatus announced its acquisition of PSG, a leading growth equity firm partnering with middle-market software and technology-enabled services companies.