The social edutainment platform Maidaan recently completed a pre-seed round led by investors, such as Inflection Point Ventures and EvolveX, with We Founder Circle participation for an undisclosed sum. An official statement states that the funds raised will be used mainly to advance product development and create new games, content, and tournament formats.
Co-founded in October 2022 by Judhajit Bal and Shashank Awasthi, Maidaan stands as an innovative peer-to-peer edutainment platform, redefining the educational landscape for school children in India. Through its live, bite-sized Olympiads and tournaments, The platform aims to provide an avenue for exploring education and building a peer community beyond traditional school boundaries. With a vision to make interaction with peers beyond school affordable and accessible, it aspires to empower over 100 million Indian students from an early age. Maidaan’s mission broadens horizons and fosters an environment where learning and growth transcend classroom boundaries, shaping a brighter future for K-12 education in India.
Speaking on the fundraising, Co-founder & CEO of Maidaan, Judhajit Bal, said:
Beyond the top 5 per cent elite in India, millions of students don’t get a chance to experience a world beyond the walls of their schools before Class 12, reducing the potential of social mobility. The only way to solve this is to make exposure-beyond-school genuinely accessible and affordable in a language and format that students understand and speak themselves. We’re thrilled to have IPV &EvolveXonboard backing us to solve this.
The startup claims that its pilot version has engaged students from more than 100 schools across more than 25 cities in India. The platform has initiated strategic annual and quarterly collaboration plans with schools, with Pune being the initial focal city for expansion.
Rahul Wagh, Managing Director of Inflection Point Ventures, stated:
Today, when everything is digital, our education still relies on outdated methods and uninspiring textbooks. Maidaan addresses this by integrating learning into interactive games and quizzes, challenging the conventional notion that education is limited to the classroom. With Maidaan, children can seamlessly blend education with play by breaking down the boundaries between learning and gaming. It shows a bright and promising future not just for kids but for investors as well.
Bhawna Bhatnagar, Co-founder of EvolveX, commented on Maidaan’s potential:
For most students, the first taste of competition beyond school walls occurs nationally. Being unprepared for this reality results in an unpleasant shock, fostering self-doubt and a lifelong fear of competition, which hinders progress in a competitive life after that. Parents know this challenge but lack easily accessible means to alleviate this fear. Maidaan seeks to transform this narrative by providing aspiring individuals with a stage to discover themselves. At EvolveX, we are committed to supporting Maidaan in this mission through continuous assistance, mentorship, and guidance.
The company has reached incredible milestones in just nine months, growing its user base tenfold to over 2000; by 2030, there will be more than 100 million youngsters in Middle-Indian households between the ages of 5 and 15, indicating a sizable market. Furthermore, by 2030, the supplemental learning market—which includes education outside of schools—is expected to be worth a substantial $5 billion in India alone.
Maidaan’s strengths lie in its gaming-centric approach to skill-building, unwavering commitment to student engagement, and its focus on fostering peer-to-peer interactions through skill-enhancing gaming experiences.