With the lockdown in force for close to 2 months, Board Infinity, a career and education tech start-up sees a 400% surge in enrolments for live online classes focused on skilling and career transition.
The preferred courses amongst the learners have been Data Science, Machine Learning, AI, Product Management, Personal Finance Management, Aptitude Test Preparation, Digital Marketing and Big Data. The reason behind these courses being the preferred ones is that these are focused on jobs of the future, and also it helps them to obtain employment.
This increase in the learners can be mainly attributed to a combination of new courses, behavioural change to consume the same category online and referrals from customers who have already got job placements through Board Infinity. The company has placed the learners in various companies such as Accenture, Sony, OLX, Eclerx, Andromeda, Toppr. The company is seeing an increase of learners from tier 2 & 3 cities such as Madurai, Nagpur, Jalandhar, Calicut, Belgaum, Raipur, Udaipur, Ranchi and Kanpur.
Commenting on the increasing number of learners during COVID-19, Sumesh Nair, Co-Founder of Board Infinity says, “Since the lockdown, we have added more than 10,000 learners with a 5x increase in its enquiries to the platform. Out of this, 40% of this is driven by referral customers. He further added that we are also seeing a surge amongst young professionals taking up live online classes to enhance their skills, thus preparing themselves for the road ahead post COVID 19”.