This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you, both on this website and through other media.
Accept
EdTechReviewEdTechReview
  • News
  • Trends
  • Insight
  • eLearning
  • Research
  • Dictionary
  • EdTech Voices
  • Explore
    • Data & Statistics
    • Reviews
    • AWS for Education
    • Events

    Resources

    • Infographics
    • Reports & Case Studies
    • Videos
    • Books
    • Webinar

    Needs

    • 1:1 Learning
    • 21st Century Education
    • 21st Century Leadership
    • 21st Century Learning
    • 21st Century Teaching
    • 3D Printing
    • More Tags

    For

    • Students
    • Teachers/Educators
    • Administrators
    • Entrepreneurs/Startups
    • Govt. Officials/Policymakers
    • Parents
Contribute
  • Submit A Post
  • EdTech Trainers and Consultants
  • Your Campus EdTech
  • Your EdTech Product
  • Your Feedback
  • Your Love for Us
ETR Resources
  • About
  • Mission/Vision
  • Team
  • Services
  • Testimonials
  • Authors
  • Sponsor
  • Partner
  • Advertise
  • Our Clients
  • Media Kit
  • Press Release
  • FAQ’S
Reading: Importance of Social Media in Higher Education
Aa
EdTechReviewEdTechReview
Aa
  • News
  • Trends
  • Insight
  • eLearning
  • Reviews
  • Dictionary
  • EdTech Voices
  • Data & Statistics
  • Research
  • AWS for Education
  • Events
  • Voices
  • Tags
  • About
  • Contribute
  • FAQ’S
  • Our Clients
  • Partner
Follow US
Home > Trend & Insight > Insight > Importance of Social Media in Higher Education
Insight

Importance of Social Media in Higher Education

Priyanka-gupta
Priyanka Gupta Published Jul 24, 2015
Share
6 Min Read
Great Ways to Use Social Media in Higher Ed
Great Ways to Use Social Media in Higher Ed
SHARE

Presence of Social media is growing vigorously. But still social media is considered to be the deteriorating agent in academics by some people. Instead of fighting a losing battle, as social media is here to stay, the problem of web usage can be turned into an opportunity for the good.  

AdvertisementWhy this Ad?

Platforms like Facebook, LinkedIn and Twitter are used by almost everyone. Social media is about collaborating, networking, sharing and generating knowledge and content, and all of these features are of great value in the context of higher education.

Few ways in which social media is helping professors, students and universities are mentioned below, take a look:

Social media plays an important role in every student’s life. It is easier and convenient to access information, provide information and communicate via social media. Teachers and students are connected to each other and can make good use of these platforms for the working of their education.

Professors are expanding their Twitter usage to host live lectures, offer off-hours support for students, or even host student debates. This type of social-media-meets-office-hours path is relatively unpaved, but if teachers are to keep pace with the changing nature of learning in the modern world, they should be open to exploring it. 

Social media helps professors to be connected to their students off campus as well as with their ex students. Professors use social media as a way of teaching by creating groups and accounts for students where the information can be accessed. Professors can share ideas with each other and point students to LinkedIn and Facebook. Professors create hash tags that allow students to tag their academic posts, and view submissions to see what the collective has creatively produced.

In this conversation with Scott Talan, an assistant professor in the School of Communication at American University, get insights about the value of social media in teaching.

One of the main reasons behind professors adapting to social media in classrooms is that they can do marketing via social media. Not only they are able to make the work easy but also are branding themselves professionally, creating a name for them in the community. Facebook pages, twitter accounts, various blog sites and YouTube channels are the examples where you can see professors doing excel in their stream. These platforms are highly accessed and hence can help professors in getting the high reputation.  Who wouldn’t want that? Get known for your work while working!

In a survey by Babson survey research group and Pearson, 4,000 teaching faculty from all disciplines in higher education, representing U.S. higher education professors, examined both the personal and professional impacts of social media.

According to the report, key findings were:

  • 64.4 percent of faculty use social media for their personal lives, 33.8 percent use it for teaching.
  • 41 percent for those under age 35 compared to 30 percent for those over age 55 reported using social media in their teaching.
  • Faculty in the Humanities and Arts, Professions and Applied Sciences, and the Social Sciences use social media at higher rates than those in Natural Sciences, Mathematics and Computer Science.
  • Blogs and wikis are preferred for teaching, while Facebook or LinkedIn are used more for social and professional connections.
  • 88 percent of faculty, regardless of discipline, reported using online video in the classroom.

A new area of social media is increasing in popularity that is focused on building relationships outside of the classroom.

Social Media for Community Building is the missing piece of the puzzle for Admissions departments, Enrollment Management departments, Public Relations and Student Services departments that are seeking to engage their audiences using social media.

In every college and university, social media is being integrated in every way possible, including admissions, campus life, alumni relations, and in the classroom.

Leading universities like University of Southern California, Ryerson University in Toronto and The Ohio State University have successfully integrated social media for the betterment of their students and teachers. These three universities have their success stories about how social media has helped their professors and learners.

People today are intimately involved with social media at every stage. If you’re missing onto the usage of social media you are pushing away a lot of potential audience. Using it in Higher Ed Institutions can prove to be a very effective measure.

What are your views about integrating social media in higher education strategies? 

Check out More from Insights Category here.

 

Img Src

TAGGED: 21st Century Teaching, Administrators, Higher Education, Social Bookmarking, Social Media in Education, Social Networking, Teachers/Educators, Tips for Administrators, Tips for Teachers/Educators
Share this Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Reddit Telegram Email Copy Link
Priyanka-gupta
Posted by Priyanka Gupta
Follow:
Priyanka is a blogger by profession and has an increasing interest to write about the edtech space. While writing she keeps in mind the educators to come up with right resources and ideas which might be relevant for them in relation to effective use of technology in their profession and institutions/classrooms.
Previous Article 7 Examples of Institutions Which Understand the Power of Byod and 1:1 Learning 7 Examples of Institutions Which Understand the Power of BYOD and 1:1 Learning
Next Article [edtech in Asia] Edtech Startups from Taiwan You Must Know [EdTech in Asia] EdTech Startups from Taiwan You Must Know
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

Facebook Twitter Youtube Instagram Linkedin
AdvertisementWhy this Ad?

Latest Post

Prisms Vr Raises .5m Series a to Accelerate Math Literacy
Prisms VR Raises $12.5M Series A to Accelerate Math Literacy
News Jan 31, 2023
Moat-school-raises-pre-series-a-round
Bengaluru-Based Upskilling Startup Moat School Raises Pre-Series A Round
News Jan 31, 2023
What is Chatgpt What is Its Application in Education
What is ChatGPT? What is its Application in Education?
Trends Jan 31, 2023
A-shark-tank-for-indias-high-school-students
A Shark Tank for India’s High School Students With Ashneer Grover at Masters’ Union
News Jan 31, 2023
AdvertisementWhy this Ad?

Latest EdTech News To Your Inbox

Stay Connected

Facebook Twitter Youtube Instagram Linkedin
AdvertisementWhy this Ad?

You Might Also Like

Glion-institute-of-higher-education-partners-with-essec- B-school
News

Glion Institute Partners With ESSEC B-School to Offer Hybrid Master’s Program on Hospitality

Jan 30, 2023
Timespro-announces-scholarships
News

Higher Education Platform TimesPro Announces Scholarships Up to INR 2 Cr for EWS Students

Jan 24, 2023
Hindustan-online-code-launches-hash
News

Hindustan Online CODE Launches Student Support Platform HASH to Solve Queries

Jan 23, 2023
Massive Layoffs in the Indian Edtech Industry (2022 Lookback)
Insight

Massive Layoffs in the Indian EdTech Industry (2022 Lookback)

Jan 20, 2023
Jaro-education-partners-with-wharton
News

Jaro Education Announces Partnership With Wharton Interactive to Bring Ivy League Learning Experience to India

Jan 20, 2023
New Survey Data Confirms Student Mental Health Remains Leading Challenge on College Campuses
News

New Survey Data Confirms Student Mental Health Remains Leading Challenge on College Campuses

Jan 18, 2023
How to Stand out in the B2b Edtech Marketplace?
Insight

How to Stand Out in the B2B EdTech Marketplace?

Jan 17, 2023
Pathways-school-gurgaon-launches-career-related- Programme
News

Pathways School Gurgaon Launches International Baccalaureate Career Related Programme

Jan 12, 2023
Show More
EdTechReviewEdTechReview

H433, 2nd Floor, Vikaspuri, New Delhi, India, 110018
Phone: 011 41321030

Follow US

Copyright © EdTechReview. All Rights Reserved.

  • Home
  • Advertise
  • Event Associations
  • Press Release
  • About
  • Services
  • Contribute
  • News
  • Trend & Insight
  • Data & Statistics
  • eLearning
  • Reviews
  • Research
  • Voices
  • Dictionary
  • Tags
  • Resources
  • Events
  • Courses
  • EdTech Product Reviews
  • Our Clients
  • FAQ’S
  • Contact Us
  • Important Links
  • Sitemap
  • Terms of Use
  • Privacy Policy
Join 100K+ subscribers!

Subscribe to our weekly newsletter that brings the latest EdTech news, trends, insights, reports, interviews, etc. for educators, school leaders, entrepreneurs, investors, & others.

Zero spam, Unsubscribe at any time.
Welcome Back!

Sign in to your account

Lost your password?